Panasonic’s 4K HDR TVs have cinema quality features so ad agency, Brave, has created a two-minute commercial that whets your appetite for watching a Hollywood blockbuster – or in this case, four.
The ad appears to be an “epic” trailer for four different films – a period drama, a noir thriller, a sci-fi adventure and a superhero fantasy – the kinds of films that buyers of big screen TVs like to watch.
The films are linked by the heroine – the same actress throughout – and titles are used to underline the Panasonic 4K features that each genre depends on.
The work builds on Panasonic’s 2016 campaign, True to the Director’s Vision.
The rather majestic 2017 commercial is the result of teamwork by Brave, Framestore Pictures and the Directors Duo (Benjamin Kratzin and Christopher Schlierf). It is running online and in electronic store screens in the UK, New
Creative agency: Brave
Production company: Framestore
Directors: Directors Duo
Editing: Guy Savin @ Marshall Street Editors
Sound: Klang @ Catalyst Music