Burger King’s promotions are usually hilarious and often this is at McDonald’s expense. This new Burger King promotion is very different.
cow farts & burps are no laughing matter. they release methane, contributing to climate change. that’s why we’re working to change our cows’ diet by adding lemongrass to reduce their emissions by approximately 33%. learn about our ongoing study: https://t.co/kPCXpjfbGL #CowsMenu pic.twitter.com/DnmF8gVVL0
— Burger King (@BurgerKing) July 14, 2020
The brand is reducing the methane gas that cows emit by adding lemongrass to their diet. Burger King claims that it can reduce a cow’s daily methane emissions by up to 33%.
In the sustainability report by Burger King’s parent company, Restaurant Brands International, Burger King noted that livestock is responsible for 14.5% of all human-induced greenhouse gas emissions as quoted by the FAO (The Food and Agriculture Organization of the United Nations), and beef production accounts for 41% of that (dairy production accounts for another 20%). Methane warms the planet 86 times more than carbon dioxide over a period of 10 to 20 years, according to the Intergovernmental Panel on Climate Change.
Burger King is experimenting with adding 100 grams of lemongrass per cow to the cows’ feed each day in select locations. Most of the cows that become Burger King beef consume feed that consists of 68% corn.
Like its meatless Whopper, the chain’s new Whopper with Reduced Methane Emissions Beef and its sibling beef products are no doubt aimed at younger fans, who rank environmental responsibility highly in their purchase decisions.
Burger King’s Cows menu debuted on Tuesday, July 14, at five US restaurants in Miami, Austin, Los Angeles, New York and Portland, Oregon. The test menu features a handful of burgers that will replace the traditional patty for one made with Reduced Methane Emissions Beef, a product that the chain says it developed with the help of scientists at the Autonomous University at the State of Mexico and at the University of California.