An ad for home fittings. That’s not going to be awesome. OK, put your expectations in a drawer and watch this film by home fashion label, Buster + Punch.
Buster + Punch is the Giambattista Valli of the home fittings world – edgy and extraordinary.
Its music video-style film, Switch Up, follows the journey of Buster and Punch; two female, motorbike riding cyborgs who have been sent from the future to eliminate boring plastic, home fittings and replace these with solid metal details that can stand the test of time (and flame throwers).
Buster + Punch created and produced the film, and produced the original soundtrack, which will be available to listen and download from Spotify, SoundCloud and iTunes. The lyrics were written by Massimo Buster Minale, founder of Buster + Punch, with vocals from rising UK female grime artist MS Banks, who has a cameo in the movie. The two cyborgs, Buster and Punch, are played by supermodel Cajsa Wessberg and dance artist, Bianca Traum respectively.
Buster + Punch has been heavily involved in London’s music, fashion and arts scene from its inception in 2012. It has collaborated with fashion designers, musicians, graffiti artists and chefs, while staying true to the brand’s DNA through building custom motorbikes. Clients include London’s most notorious musicians, athletes and film stars.
The new brand film is the first time that the brand has fused its digital strategy with the subcultures that inspire it.
Massimo Buster Minale, founder and creative director of Buster + Punch, commented, “Switch Up tells our story in an unconventional and exciting way, and cements us as the ‘black sheep’ of interiors.”