Sydney’s CampaignLab has topped the charts in the latest Global Creative Index by The Holmes Report, which ranked CampaignLab as the ‘pound for pound’ most creative PR agency in the world. Last year alone, CampaignLab won six of the nine awards for which it was shortlisted.
The Holmes Report uses an alternative measure of agency creativity. It weights agency scores according to their staff headcount to identify, ‘pound for pound’ which agencies are delivering the most creative work.
This year, CampaignLab won out against some tough competition, beating high-profile brands from Australia, UK, USA, Europe, Asia and most notably UK firms, Tin Man and Unity, which ranked first and third last year, as well as Red Agency in Australia.
“Creativity has always been at the heart of CampaignLab. But not creativity for the sake of creativity. It’s about bringing to life what sets brands apart from their competitors, that’s relevant in the moment to drive awareness and ultimately sales,” stated Andy Scales, director at CampaignLab.
“We are delighted our work has led us to be ranked as the number one creative PR agency, ‘pound for pound’, in the world. There are some fantastic agencies on the list, so to be ranked alongside them is a testament to our team and the hard work they have put into creating awesome campaigns for our clients.”
The Global Creative Index is The Holmes Report’s annual benchmark for creativity amongst PR agencies. It ranks the work and campaigns from more than 25 leading PR, digital and marketing awards programs around the world, with the methodology favouring agencies designated for ‘idea-creation’.
One of CampaignLab’s awarded campaigns was Australia’s Most Hungover Day, which promoted Go People’s courier network by delivering hangover kits to workers on December 15, the day after Australia’s most often chosen Christmas party date.
“CampaignLab is the most creative, results-driven agency I have had the pleasure of working with. They have delivered integrated campaigns leveraging video production, digital marketing, PR and radio advertising to meet the needs of our businesses. Their ability to provide a holistic range of services in a boutique team is what sets them apart,” stated Wayne Wang, chief executive officer at Go People.