Cannes Lions 2018 has come to an end. The Grands Prix have been awarded. The competition by country decided.
The US is ranked #1 (again). The UK 2nd (again, surprise!?). #3Brazil (congrats x 1,000,000). Find the country top ten and special awards here.
Meanwhile, here are all the Cannes Lions 2018 Grands Prix winners:
Film Grand Prix: BBDO NY, The Talk, for Procter & Gamble & Saatchi & Saatchi NY, It’s A Tide Ad, for Tide.
Three Grands Prix for Australia. Host/Havas Sydney has won the Titanium Grand Prix, Sustainable Development Goals and Direct Grand Prix for The Palau Pledge, for Palau Legacy Project.
Glass: The Lion for Change Grand Prix: AMV BBDO NY, Blood Normal, for Libresse/Bodyform.
AMV BBDO’s Blood Normal spot for Libresse/Bodyform, the first ad for period products to feature red blood rather than blue, won the Glass Lion: The Lion for Change Grand Prix.
Social & Influencer Grand Prix: Wieden + Kennedy London, Nothing Beats A Londoner, for Nike.
Innovation Grand Prix: MullenLowe SSP3 Bogota, My Line, for Ministry of Innovations & Technology.
An ironic innovation. The agency solved the problem of lack of internet access with a land line that uses Google Assistant to answer what people need to know.
Product Design: Ogilvy Colombia, Kingo, for King.
Kingo supplies prepaid solar energy kits to communities that have no access to mains electricity.
Creative Data, Rothco Ireland, JFK Unsilenced, The Times.
Entertainment Grand Prix: N=5 Amsterdam, EVERT_45, for KPN.
N=5 created a fictional vlogger, EVERT_45, to use Instagram and YouTube to tell stories about his experiences as a young boy during WW11, for The Netherlands’ annual World War 11 commemoration, May 4 and 5.
Entertainment Lions for Music: TBWA\Media Arts Lab, Welcome Home, directed by Spike Jonze, for Apple & Smuggler and Roc Nation, Smile, directed by Miles Jay for Jay-Z.
Creative eCommerce: McCann London, The Fanchise Model, for Xbox.
Brand Experience and Activation: Today at Apple, for Apple.
Today at Apple won the Grand Prix in Brand Experience and Activation. Based in Apple Stores around the world, it offers a whole range of educational and inspirational sessions.
Industry Craft: Ogilvy Chicago, First Steps, for Kiwi Shoe Care.
Film Craft: Blur Films Madrid & agency, SRA. Rushmore, Hope, for International Committee of Red Cross
Digital Craft: Isobar NY, Aeronaut VR, for Billy Corgan
Two Grands Prix, Design and PR, for AMV BBDO and LADbible’s, Trash Isles, for Plastic Oceans/LADbible.
Mobile: Grey Brasil, Corruption Detector, for ReclameAQUI.
Corruption Detector is a face recognition app that allowed voters to check whether politicians had been implicated in Brazil’s corruption scandal ahead of its election.
Outdoor: Cossette Canada’s Next Exit, for McDonald’s & Comedy Central NY, The Daily Show Presents: The Donald J Trump Presidental Twitter Library, for Comedy Central.
Explore the Trump Library virtually here.
Print & Publishing: Africa Sao Paulo, Tagwords, for Budweiser.
The campaign promoted Budweiser to music fans and emphasised its Brazilian heritage with posters that contained search terms. When these were entered into Google, photographs of musicians holding the beer would appear. Typing “1978 ballroom holding Budweiser” brings up a photo of Johnny Rotten and Malcolm McLaren clutching beers.
Radio: Ogilvy Cape Town, Soccer Song For Change, for Carling Black Label’s Anti Women Abuse Initiative
Ogilvy Cape Town adapted the lyrics of a popular South African football song to tell the story of a woman who is beaten by her husband after his team loses a match.
Media: Mediacom: Tesco, Food Love Stories. With ad agency, BBH London, for Tesco
Health & Wellness: John X Hannes, Corazón, for Montefiore Hospital
Health Grand Prix for Good: TBWA India, Blink To Speak, for Asha Ek Hope Foundation’s NeuroGen Brain & Spine Institute
Creative Effectiveness: Savlon Healthy Hands Chalk Sticks, ITC