Lil Sugar— Master Of Disguise for Hip-Hop Public Health (HHPH) has won the Grand Prix For Good.
Lil Sugar is a cunning sugar cube and master of disguise whose primary goal is to ensure that no one recognises who or what it truly is or where it’s hiding until it’s too late. He is introduced in an original song and animated hip-hop music video that features Darryl “DMC” McDaniels of RUN DMC as its voice.
The campaign was created by PG Health’s Area 23, working with HHPH
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