Cannes Lions Festival of Creativity has chosen Colenso BBDO as the Agency of the Decade, Pacific.
Clemenger BBDO Melbourne is #2. Leo Burnett Sydney is #3.
- AlmapBBDO is Latin American Agency of the Decade
- adam&eveDDB is European Agency of the Decade
- VMLY&R Dubai née Y&R Dubai is Middle East Agency of the Decade
- Dentsu Inc. Tokyo is Asian Agency of the Decade
- Wieden+Kennedy Portland is North American Agency of the Decade
The remaining Of The Decade Awards will be announced here.
The Colenso announcement was made during Cannes Lions Live where the NZ creative agency collected the accolade, complemented by an acceptance showreel. Over the ten years, Colenso has been awarded a grand total of 99 lions (1 x grand prix, 1 x titanium, 29 x gold, 31 x silver, 37 x bronze) across 58 campaigns for 30 brands.
Some of the standout work from this period includes The Pedigree Child Replacement Programme (the most awarded campaign in Colenso history), DB Export Brewtroleum (the second most awarded campaign at Cannes from NZ), and the global platform Pedigree SelfieSTIX.
The agency celebrated its 50th anniversary in 2019. Scott Coldham, who joined Colenso in 2006 and has been managing director for the past five years, commented, “It is a career highlight. Looking back over the last ten year’s work, the people involved, the brands we’ve had the privilege of representing and the audacity of some of our work is a wonderful reminder of how special this agency is, and how lucky I am to be a part of it.”
Levi Slavin, who returned to Colenso in 2017 as chief creative officer, added, “Colenso has an incredible history of extraordinary creative work. It’s something we all feel every time we set foot in the building, so it’s wonderful to have that history formally recognized.”
Colenso BBDO Clients:
Pedigree, DB Export, Bank of New Zealand, Spark, M&M’s, Monteith’s, Heart of the City, New Zealand Breast Cancer Foundation
Amnesty International, Volkswagen, Samsung, Burger King, Levi’s, Vodafone, Mountain Dew, Vespa, V Energy Drink
The Pacific, Yellow Pages, Westpac, Fisher & Paykel, Go Girls, Tip Top, Anchor, Frucor, New Zealand Book Council
Alzheimers Foundation NZ & Multiple Sclerosis NZ