Caples has announced its 2020 winners in a virtual ceremony. 355 of the 1,271 entries received awards – 22 Golds, 109 Silvers and 224 Bronze awards in 13 categories.
The Agency of the Year is: BBDO Belgium. CHE Proximity Australia was ranked #2 most awarded agency followed by Ogilvy Sydney at #3. This year’s agency rankings are
#1. BBDO Belgium 50
#2. CHE Proximity Australia 45 (4 Gold, 20 Silver and 28 Bronze)
#3. Ogilvy Sydney 40
#4. BBDO New York 39
#5. Colenso BBDO New Zealand 37
CHE Proximity won 1 Gold, 9 Silver and 8 Bronze.
Ogilvy Sydney won 1 Gold, 6 Silver and 9 Bronze.
Ogilvy Melbourne won 2 Gold and 5 Bronze; M&C Saatchi, 3 Silver and 3 Bronze. Thinkerbell, 1 Silver and 2 Bronze, VMLY&R ANZ, 1 Silver and 1 Bronze.
22 Golds, 109 Silvers and 224 Bronze awards in 13 categories.
- Best in Show: BBDO Belgium, Vote for MeAL, for Lidl.
- Best Writing: Almap BBDO, Coma, for Getty Images
- Best Art Direction: McCann London, 40,000 Strong, for Help for Heroes.
President of the Jury, Nicky Bullard, chairwoman of MRM McCann London, presented the Courageous Client Award to Andrew Clarke, global president of Mars Wrigley, for the company’s creative work which built globally successful brands including Snickers and Pedigree Petfoods – both of which won a number of awards at The Caples 2020.
Emma de la Fosse, chief creative officer of Digitas UK, was presented with the Andi Emerson Award, given to an individual who has consistently demonstrated and endorsed the power of creativity in advertising. .
There was a noticeable increase in entries from small, independent agencies. Golds were won by four-year old agency, YoungShand, of Auckland, New Zealand, and No Fixed Address of Toronto, Canada.
Other small agencies that won awards include:
- White Rabbit, Budapest (5 Bronze)
- Mutant Studios, Brussels
- Thinkerbell, Australia
- Dentsu Redder, Ho Chi Minh City, Vietnam
- Propel Manila, the Philippines
Peter Collister, Caples custodian, commented, “We were forced by circumstance to change how we operate. Now we have the pleasing problem of what to do in 2021. There is a convincing argument to be made for keeping The Caples free. Obviously we need to be able to pay salaries but we aren’t in it to make money. We’re in it to endorse creativity. This year, huge thanks are in order to everyone who was a part of the show. The first thank you is to everybody from around the world who entered the Caples this year. Of course, these are very strange times and I know a lot of people in a lot of agencies have decided awards are inappropriate. Nevertheless, by going free, we hoped we could help, which was scary, but in the end such good fun. Another huge thanks should go to our jurors and Nicky [Bullard] who are facing some of the biggest challenges of their career, working the longest hours they ever have and still making time to recognise this work and brilliant creativity. And finally to the Caples team, Duncan Gray, Dorte Collister and Julie Charlton who helped make this all possible.”
Duncan Gray, a trustee of The Caples Awards since 1995, added, “We were hoping this would be the best-ever Caples in terms of the work and it exceeded our expectations.”
Find all winners here: