A big furry, freewheeling ball called Larry rolls around a city. He's rapping joyfully because "It's good not to feel tied down". It's a commercial for IAG's Rollin' car insurance. You've never seen an insurance …
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Who's doing what in the world of commercial creativity.
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Special & Playtime’s Stef Smith: Bonds Baby Cover compensates new parents (because you’re in need of it)
May 16, 2022
Babies don’t know the rules. They poo when they want to. Cry when they want to. And when they find their knees break whatever they want to. Finding their feet comes later and that opens …
The only thing that sucks more than waiting at 3am for the art department to finish the 123,456,789th revision on work for a 9am pitch, is no work. One arvo of no work, great. Two …
Bear Meets Eagle On Fire: Hello Rivalry. Play the game to make Scomo & Albo fight it out
May 12, 2022
The election battle between Scott Morrison and Anthony Albanese is all Australia is talking about right now. Whether we like it or not - and according to the polls we don’t - one of them …
eBay has long been the source of the freshest sneakers and rarest finds for Australian sneakerheads. McCann worked out an ingenious way to use this asset to engage the sneaker audience while highlighting eBay’s Authenticity …
FCB Studio, FCB Brasil & Raca Magazine: The tool that puts Black achievements into conversations
May 11, 2022
While more than half of the Brazilian population is Black, the country’s racial makeup is not reflected in its institutions. For example, 90% of its CEOs, 84% of the journalists at its largest newspapers, and …
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Sam I Am
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Fish.
Leo Burnett & First Choice: Another wild & epic parody to woo and win Gen Z (It’s sure to)
May 10, 2022
Credit card advertising seems to think it has to be very formal. It leaves Gen Z out in the cold. Which is strange, Gen Z is a wealth of riches for financial institutions. Leo Burnett …
It’s Friday: CFS mythbusts retirement
May 9, 2022
Retirement has always been seen as an ending, a winding down. Retirees sit on their porches watching sunsets or sit in boats on river cruises. It’s Friday has recognised that this thinking is so out …
Flying Fish: Air New Zealand’s safety video is a magical flying canoe ride & a story about caring
May 6, 2022
Araraurangi Air New Zealand’s new safety video isn’t funny. Nor is it a song and dance. It’s a beautiful, magical story. The story of the Tiaki Promise. And it encourages both Kiwis and international visitors …
DDB & Coors Light: The billboards helping Miami residents to keep their cool this summer
May 6, 2022
Imagine proposing to a client that it runs billboards no one can see. That’s what a team of three DDB agencies suggested to Coors Light. adam&eveDDB, DDB Chicago & Nord DDB CPH did have an …
Sam I Am: A star is reborn at 20
May 5, 2022
Sam I Am has turned 20 and has given itself a bright, upbeat creative rebrand to let the world know it’s forging ahead. “It was important to update the brand identity to acknowledge how far we've …
Sascha Taylor Larsen is a filmmaker who solves problems. His recent problem was that he wanted to make a music video. He is known as a director, has written a feature-length script for Lupi Pictures; …