Who's doing what in the world of commercial creativity.
How did John Lewis make Elton John age from 4 to 71? John Lewis didn’t but MPC did. The VFX house has now released two behind-the-scenes videos that show how it recreated Elton John’s face …
1 in 3 UK businesses have been affected by online hacking. Everyone knows it’s there online but it’s difficult to appreciate the grief it can cause until you see it right in front of you. …
Do not imagine that “boys will be boys” is ever going to be an excuse for bad male behaviour again. The world’s perception of masculinity wasn’t rocked first by the #MeToo movement. That had already …
The person in the photo above is 62 years of age. She’s not a typical oldie yet, but her tribe is growing. She’s a baby boomer who didn’t buy into the stereotypes. She knows how …
No group of people likes to be undervalued. The clarion call for diversity has ignored age to date. It’s time to change that. We’re a big chunk of the population with a lot to offer. …
Anheuser-Busch’s Bud Light has joined the health & wellness movement. From February, the brand will put larger nutrition labels on its packaging so that people can work out exactly what they’re getting with their alcohol. …
According to CBS, more than 90% of the Super Bowl spots have been sold with a month to go before the game and the network has secured a title sponsor for each pre-game and post-game …
I think every creative gets an especially electric thrill from a clever carpe diem ad. These tactical ads require so much quick wit and far more perseverance than the normal campaign to be conceived, approved …
The creative industries are about to invest their creative skills into predictions for 2019. Many of them will be reasonable, if not obvious. Some will be wishful thinking. The musings of Sydney creative agency, The …
The annual Christmas spending spree wasn’t exactly a spree in Australian this year. Retail spending was down as families reined in spending to manage mortgages, energy costs and a bit of a downbeat attitude to …
This is the best permutation of Ikea’s Where Life Happens, no question. And yes, it’s true that it doesn’t wear the Where Life Happens tagline – it uses the campaign’s format as a skeleton only. …
“Nobody home.” “We’re away for Christmas.” Most people try to disguise the fact that they’ve left their home for a holiday. In Stockholm, security company, Sector Alarm, is helping people to advertise that they’re not …