Who's doing what in the world of commercial creativity.
What goes on inside the minds of series writers? According to Canal+ (or rather, BETC Paris and Wanda on behalf of Canal+) what goes on is wild. Wild minds make great series, the campaign points …
Love subversive humour? Love messing with an ad fad? Mother and The Glue Society do too. They’ve done a brilliant job of promoting the importance of real connection and the proper enjoyment of a Stella …
Black. Tense. Dystopian. Gripping. Drama. The film, created by Cossette Toronto for Canadian financial tech start-up, Koho, and made by director, Fleur Fortuné, was launched in July. It’s so right for Australia at this time, …
Collapsology is a term that refers to the belief that civilisation is destined to collapse. It’s also the title of a fashion film by emerging filmmaker, Daria Geller, for Russian fashion label, Brier. It is …
The Mona Foma festival is coming to Launceston in January 2019. It’s a... So 72andSunny Sydney has launched a campaign for the festival in Lancaster County, Pennsylvania, USA. Why? Because it’s one of the most well-known …
Here's the background to another Emotive campaign with cut through in bucket loads: “Optus needed something that would get noticed for the biggest release of the year. Cue a huge idea starring and directed by …
Promos for new TV series have always been highlight reels. Not any more. Droga5 London has rewritten what didn’t have to become a rule but did. Its first work for Amazon is a series of …
Younger people are turned off by ads. They turn on to action drama, music videos and anime. So Kingsday 180 has grabbed their attention with all three bundled into a film for Italian denim brand, …
Lovely little stories. Stories about love. Stories about missed opportunities at love. Personal stories. Open-ended stories. Five ways to make an ad campaign remarkable on which agency, Virtue, has triumphed for Las Vegas resort, Park …
The value of writing in advertising is undervalued these days. And then a spot like Mike Rowe’s prostate exam comes along and you can’t help but notice how much of the ad’s impact is carried …
Adland loves to do pro-bono campaigns for charities and cause-related organisations. Clearly. In the last five years, more than 65% of winning entries for Australia at major creative award shows are for charities or pro-bono organisations. A while ago, the job of advertising was to make …
Is this the best of the new (and not a moment too soon) breed of inventive car and truck ads? Is this why Australian advertising is considered to punch above its weight? Let’s say yes …