There’s nothing like the sound – or sight - of your name. It gives you a good feeling. Makes you feel special. Makes you pay attention (fondly) to what the person who uttered (or wrote) …
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Who's doing what in the world of commercial creativity.
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An influencer campaign featuring the world’s biggest influencers, Barack Obama, Donald Trump, Kim Kardashian, Kendall Jenner, 50 Cent, Ellen De Generes, Emma Watson, Kate Upton, and even the founder of Twitter? How did BETC Paris …
MediaPlus Group & Plan.Net Group: The online heart shop
April 11, 2019
Over 10,000 people in Germany live in constant fear of death, because they are waiting, sometimes for years, for life-saving organs. On average three of them die every day, because only 955 people a year …
EXCLUSIVE: Debbi Vandeven, VMLY&R global CCO: Work that predicts the future for ad agencies
April 9, 2019
She’s vivacious and bright. In fact, let’s say brilliant – many do. Debbi Vandeven has taken on the role of global chief creative officer of the newly merged VMLY&R. If that’s a tough job, she …
Love a historical drama? Even more if it ends with a cliffhanger? Anomaly and ancestry.com are betting that most Canadians do. And it’s a pretty safe bet. Their three films have all the intensity and …
La Chose: What’s worse than hurting yourself because you used your phone while driving?
April 4, 2019
How do you make people think it matters that they don’t use their phone while driving? Currently, they think that that phone call or text matters more. Young people, the worst offenders, think that "it won't …
Enter the Andys
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The Sweet Shop
MercerBell creative group head, Liz Kain, probably didn't mean to underline the power of emotion in advertising with her three ads that wowed, but she has. She has also chosen one TVC, one piece of …
TBWA\Paris: Could you inflict this on your child?
April 2, 2019
This film shows a father mistreating his transgender teen. He forces the teen to stay locked in a dark cupboard and run in front of his car. Its cruelty will make a mixture of anger …
The highlights of this year’s branded April Fool’s Day stunts have been products you wish were real. BMW’s lunar paint, for example. It actually would be awesome if your electric car’s paint charged its battery. …
BMW i’s paint uses the moon to recharge the car
April 1, 2019
Electric cars have just taken another step towards dominating the future. BMW i has launched an innovative new feature that resets the limits of electric driving. From today, BMW drivers will be able to add Lunar …
There’s a new trailer for Kenneth Grahame famous story, The Wind in the Willows. It’s terrifying. That’s its job. When Grahame wrote his novel more than a century ago, the UK countryside was rather different. More …
Jakob Marky: A triumph in how to triumph over smoking
March 27, 2019
I saw Jakob Marky’s film for Santé Public France’s Mois Sans Tabac [Month Without Tobacco], on Facebook, posted by Sweetshop. I loved it. It was reposted by Paul Prince and Edward Pontifex. I watched, and …