Who's doing what in the world of commercial creativity.
Australians are known for their resilience when times are tough. Is it true, or just a reputation that we earned during a war a century ago? Photoplay director, Jasmin Tarasin, has created a series of …
Get ready to sweat. That’s the aim of this commercial and it’s achieving the physical response in its viewers by showing them footage of people walking along skyscraper ledges, sliding down sloping skyscraper roofs and …
Creative agency, Optimist, and production company, Halal, are not the first teams to hit on the idea of using toy cars to overcome the challenge of shooting a campaign for drivers during Covid. That honour …
For all of those people tired of ads showing them how to be socially distant, Burger King is simply offering some practical help instead. It’s a Whopper overloaded with onions. The Social Distancing Whopper features triple …
When restaurants, cafes, bars and – yes, fast food chains – were forced to close their doors, people throughout the world began rediscovering (or discovering, depending on their age) cooking. Young creatives especially. For freelance copywriter, …
This work by creative agency, Don’t Panic, is hilarious. And that’s quite a feat considering its job is to introduce a new kind of tampon for femcare brand, Callaly. The film is also irresistible. It has …
Dear Neighbor will make you smile about your neighbours’ annoying habits. That’s quite a feat. It’s a film that notices a unique characteristic of lockdown life - listening to your neighbour playing the accordion early …
A 100% smile trigger from Mother on behalf of KFC. Since KFC closed its doors to its fans on March 23, the fried chicken experts have been working non-stop to find a way to bring back …
After the first wave of literal (obvious, perhaps?) responses to the production restrictions Covid-19 brought, a little more thought and a little more creativity are flooding into Covid-19 advertising. This Colombian spot by Mundano Estudio …
OK, wow! I’m quite sure this will be your first reaction to Logan Mucha’s film. Overlook its title. It’s a shame that We’re All In This Together has become a coronavirus cliché in record time, but …
The first time that an agency dreamed up the idea of an emotive monologue about its brand standing behind everyday people and all of us being in this together was probably a hurrah moment. Add …
What made it great is one of those things that creatives always say they want – a completely open brief. The reality of getting one, though, is often different from the dream. Open briefs are scary. …