Who's doing what in the world of commercial creativity.
E.T. has returned to Earth to reunite with Elliot. Of course, Elliot is thirty-seven years older with a family of his own. The short (4.19 minute) film is not a follow-up. Spielberg has always declined …
Adland is not especially good at engaging older audiences. It does, however, show sparks of brilliance when it comes to engaging young audiences – no doubt a combination of enthusiasm and resources. The following examples all …
In case you hadn’t noticed, people are addicted to screens. Sadly, that addiction is spreading to children. Real play has been replaced by virtual play. Technology is not going to roll over and give up …
From her home in Australia, Los Angeles seemed to be the land of opportunity for actress, Camilla Jackson. For many, that remains a dream. Camilla made it her reality. She is now a producer, writer, …
Once again, Apple has made a late entrance into the Christmas ad collection that the world is unlikely to overlook. Sure, The Surprise is another relatable family story [read: tearjerker] and this Christmas, like all Christmases …
The advent of the John Lewis & Waitrose Christmas ad was met with the usual hype. A mysterious 10-second teaser was published. As expected, it triggered a social media feeding frenzy. And then the ad …
Comedy roasts are tried and true crowd pleasers. Ads, not so much. While this latter may be due to the tradition of hammering people's heads with the same ads over and over on TV and …
Of the Australian entrants into this year’s NYF Global Awards, Saatchi & Saatchi Wellness stands out, with six of our thirteen finalist entries, two of them for a striking film called Voices of Relapse, directed …
In the thousands of stories told and retold about Santa, he is always a good person. His self-appointed job is to bring gifts to people, we believe. The job we assign to him is promoting …
The annual Spanish Christmas Lottery campaign is always a stellar example of the power of emotive advertising with its long-form commercial. This year that remains, but Contrapunto BBDO has changed the format. In its second years …
Does avoiding sexism in advertising stifle creativity? Melbourne associate creative director, Sarah Vincenzini, analysed winning films from this year’s London International Awards to find out. Here's what she discovered: Whenever sexism and the issue of harmful …
A devoted Christian turns her back on the Church to pursue a path of sexual enlightenment and love through Tantra. This is My Break Up With God, the documentary of Caitlyn Cook and the latest …