“It’s been fun interrupting people’s favourite shows with our commercials, but we thought there had to be other art forms we could ruin with ads.” Wieden + Kennedy creative directors, Max Stinson and Erik Fahrenkopf, have …
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Lovely!!! M&C Saatchi and Infinity Squared have built a YouTube ad for CommBank around the Skip button – that doesn't activate Skip. In the ad, CommBank’s hero is hiding from a friend whom he needs to …
There are so many go-you-good-thing ads and social experiments “empowering” women. I’ve typed empowering in quote marks because some of them don’t empower at all. Don't have a woman's problem? Well, maybe you just haven't …
Clemenger BBDO/Touchcast: Legends don’t drink and drive
June 22, 2017
The lead character in Clemenger BBDO/Touchcast’s story for NZTA’s anti-drink driving campaign is a legend…as in, Leeegeeeend!!! He’s the bloke who dares the most, does the wildest, lives life to the fullest – the leader in …
It's that time of year (Cannes Lions, in case you hadn't noticed) when creative businesses are very keen to show off what they can do to potential clients throughout the world. Brazilian advertising production network, …
DDB NZ’s “insultingly simple, yet ludicrously difficult” promotion makes HBO’s Silicon Valley soar
June 15, 2017
Would you enter a competition in which you had to write a 395 character url, dictated in a radio ad – perfectly? To win a coffee mug? Of the hundreds of HBO Silicon Valley fans and …
Curious Film
OTTO EMPIRE
//Thirteen & Co
PHOTOPLAY FILMS
Chevrolet was only the #6 car in Argentina and was about to launch the Cruze. Commonwealth//McCann’s job was to give that a launch impact. Its campaign made Chevrolet #2. There’s a new car launch every other 50th of …
Thank you, Trump. Thank you for putting your own needs above those of the entire world and making climate change the #1 topic right now. Africa, you could not have done a better job of picking …
Mercado McCann’s latest campaign is called Euthanasia. It is not at all what you’re expecting. With striking beautiful images and in deeply reverential tones (superb copywriting, by the way), the film describes letting go…letting old and …
Never mind that there are awesome other planet experiences and fantastically inventive creatures capturing adland’s attention. Sometimes, all you need is a familiar story told brilliantly, and this familiar story told brilliantly by Kitchen Leo Burnett …
You catch your local bus and discover that your fare has already been paid. Your spirits lift. It feels like a lucky day. That’s the idea behind the Lucky Ride, CCCP-McCann Managua’s campaign to promote the …
Castorama wallpaper that holds hundreds of children’s bedtime stories. What a wonderful idea by TBWA\Paris for the French D-I-Y store. Castorama’s Magic Wallpaper is interactive. A parent scans its illustrated characters to find a story. Each …