Who's doing what in the world of commercial creativity.
https://www.youtube.com/watch?v=0KNlE4kTLRA This is a freaky ad. If you’re old enough, its message reminds you of early cigarette advertising and we all know how that turned out. But it looks as though legal marijuana is on the …
Bargain Regret continues to sting everyday Aussies (and you know you feel their pain) in Ogilvy’s newest work for AAMI. And this time the AAMI saviours’ entrance is epic. That sinking feeling you experience you feel …
A romantic love story. An inspiring business story. A peek into Australian history. CHEP Brisbane’s new campaign for Michael Hill’s bridal range has three ways to captivate audiences… …four, actually. It’s also being revealed in episodes. The …
In June, The Monkeys launched a campaign for UN Women, with a piercingly sharp message for all women - and indeed all men. It noted that robo-farms, humans walking on Mars, and a Moon colony …
Kraft Singles were as everyday as sliced white bread (which they were usually paired with) until February this year. That was when Johannes Leonardo and director-digital artist, Sammy Rawal, gave them a pop song called …
The Rise and Fall of the Roman Empire, one of the most exhilarating and brutal times in the history of humanity, is being brought to life by The History Channel in its documentary series, Colosseum. The …
Would you be more careful if it was you that got pregnant? was the very first advertisement Saatchi & Saatchi created in 1970 for the Health Education Council. Now one of the agency's most famous …
Sponsorship marketing needs a dramatic re-think – particularly sport sponsorships. Why? Because it’s just as dangerous being too successful as being an abject failure. Clients end up pouring good money after bad. And chasing diminishing …
There have always been two kinds of company history commercials – really, really dull ones and really, really elaborate ones. Now there’s also a really, really stripped back one. And it’s really, really good. The 60-second …
Shock is a powerful emotion. That makes it a mighty tool for advertising messages when handled well. It is handled superbly in this pro bono film for Animalife association. First the story intrigues. You want to …
Billie wants to know why women are taught to hate body hair. And yes, the brand acknowledges that is a strange question for a shaving brand to ask. But it’s one that aligns with the …
At the beginning of last year, Canadian agency, Rethink, and The Kraft Heinz Company wondered what would happen if you asked people to “draw ketchup”. So they asked people throughout the world. Nearly all the …