BMF has been chosen by TEDxSydney to produce a film for its film programme three years in a row, this year under the theme, Humankind. And the film is a beauty. It reveals the real genius …
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Who's doing what in the world of commercial creativity.
Standout
The beer can is not an elegant item. It doesn’t belong at gallery openings, cocktail parties or sophisticated soirees. Until now. You see, Beck’s has a problem. It had been brewing a Premium Pils for more than …
If you don’t identify with (and have a laugh at) this Burger King story by Serviceplan and Plan.Net, you’ve never had a romantic relationship. And if you don’t notice that the story is promoting the launch …
Haymaker & Ad Council: Truth shocks
June 8, 2018
Truth began as an anti-smoking movement with a new tone of voice. Now it has expanded its activity to tackle opioid addiction, with the same honest, no-holds-barred approach. For its new campaign, The Truth About Opioids, …
Network BBDO: The man who survived this travels the same road with his hands off the Mercedes’ wheel
June 7, 2018
Network BBDO South Africa has just asked a man who plunged 100 metres over a cliff in South Africa in his Mercedes in 1990 to drive along that piece of road again – with his hands …
Once upon a time a kitty escaped from his carrier on a flight to London. He stowed away on the plane and was only found 52 days and 960,000kms later. That’s the equivalent of 24 …
Exit Films
Photoplay
The Sweet Shop
International Creative Services
Ramadan ads don’t figure prominently in Australia but Coca-Cola and FP7/McCann have created one that would make an impact anywhere. Sunset is a classic heartstring-tugger, made with some superb directing decisions, that explains the Muslim tradition …
1stAveMachine + Erich & Kallman: In case you hadn’t noticed, this beer’s unique ingredient is hemp
June 4, 2018
“Behold the dankness.” If you’ve been waiting for something really!! new in boutique beers, Hemporer is it. The beer is made from hops and that trend food of the moment, hemp. And to make sure …
The Stable’s Chats: Coulda. Woulda…Shoulda?
June 4, 2018
Power comes with responsibility. How do you see yours? A couple of weeks ago, the Big Mac Coke Can was launched in Latin America – a promotion that’s part of McDonald’s 50th anniversary celebrations for the Big …
Thjnk Zurich: The everyday frustrations that bond us, even if we don’t have a disability
June 1, 2018
Swiss charity, Pro Infirmis, supports people with special needs. It made itself known in a major way in 2013 with a campaign by Jung von Matt Limmat that replaced the usual fashion window mannequins with …
Of course, you would. You would read it from cover to cover, and you would keep it. And that's only part of why French agency, Herezie's campaign for Google is brilliant. This is its story. Google is …
Leo Burnett: Telekom Romania gets vloggers to swap to expose millennials to wider views
May 31, 2018
“Technologies such as social media let you go off with like-minded people, so you're not mixing, sharing and understanding other points of view.” Bill Gates. Filter bubbles created by internet algorithms limit people’s views of the …