Who's doing what in the world of commercial creativity.
Wildlife charity, Born Free Foundation, is having a massive Black Friday sale with a massive TVC in the classic massive sale style. The charity is promoting massive reductions – similar to the massive reductions in …
Many brands and their agencies have risen to the challenge of fighting intimate partner abuse for this year’s International Day for the Elimination of Violence Against Women and the 16 Days of Activism Against Gender-Based …
Last Christmas, Posten (The Norwegian Postal Service) proposed a very naughty new version of The Christmas Gospel. This year it’s inviting audiences into Santa’s darker and more vulnerable side. Everybody knows that Santa Claus only works …
Ghost is not the kind of commercial you expect from Ikea, which has been promoting the goodness of family life for a number of years and has been spreading playful advertising throughout the world. Ghost is …
In 2017, long before families were locked in their homes together for months on end, political analyst, Robert Kelly inadvertently demonstrated what it was like to work from home. He became “BBC Dad” and a …
It’s always fun when something as over-hyped as the joy of Christmas is given a reality check and who better to do that than AMV BBDO and Essity? There is no whitewash in their relatable …
There’s a new heavy metal band called Risen From Shadows. It’s angry, looks devilish, sounds violently harsh and was created for good. The band fronts the musical project, The Dark Side of Sugar, which launched …
Super advertising rarely excites with its creativity. This super advertising does. It’s full of triggers that elicit human emotions and these are threaded together by a story about collective good. This departure from traditional superannuation …
Wonderful creative work from a PR company. It’s happening more and more. Weber Shandwick’s animated film, Love Hate Relationship, for Breast Cancer Now presents the range of relationships women have with their beasts during their …
If only real Lotto was as ridiculously funny as GOATLotto. The GOATLotto show is, in fact, real too - part lotto, part late night talk show and a month-long retail promotion - all in the …
Some things – and that includes brand histories told in grand ads - sound too good to be true. Until they actually turn out to be true. Heineken beer brand, Affligem, was originally founded by …
Colenso BBDO and insurer, AMI, have created a series of wonderfully entertaining little stories about magical objects for New Zealanders. There’s the story of Tap who aspires to be a fountain. There’s the story of …