Who's doing what in the world of commercial creativity.
People feel guilty when they cover food with plastic; drink coffee from a disposable cup; buy bottled water. But we all stream, zoom and scroll more than we ever have in human history without thinking …
Some campaigns are ingeniously creative. Some campaigns are ingeniously effective. A few, like this one, for Toronto restaurant and bar, Good Fortune, are both. The campaign created with Toronto agency, OneMethod (sister shop to Bensimon …
Women’s Work is a collective of women New Zealand photographers. You won’t have seen its campaign. It never ran. The collective has found a way to get the campaign’s case study seen by a vast …
At the end of last year, isobar agency, Whitespace, was asked to create something special to promote Scotland - while no one was allowed to travel. The "something" they created is remarkable, a tourism film …
Uncommon Creative Studio has shown its flair for thinking differently again. It has co-created an initiative with H&M that offers free suit hire to men for job interviews. The One / Second / Suit programme allows …
Once upon a time, Australia was “the sunburnt country”. Now it’s far worse than that. Just in the last two years, Australia has been overwhelmed by record floods, vast destructive bushfires and terrifyingly powerful storms. …
Into the swarming universe of insurance ads comes a very bright star, a campaign by The Glue Society for home and car insurer, Huddle. Its humour is perfectly pitched, absolutely Aussie and so very inviting. …
Ooredoo is a global telecommunications brand. Its brand stands for Enjoy the internet. The internet is not always enjoyable. It’s not always used well. Like all of history’s inventions it was birthed with good intent …
According toWorld Health Organisation, 840 million people currently have no access to electricity, limiting work, personal lives and the ability to connect to the wider world. With electricity demand expected to increase by 70% by 2035, …
If you’re going to make a statement to trigger change, don’t whisper. Mischief @ No Fixed Address doesn’t whisper. In its latest campaign, gelo (a reusable, refillable and eco-friendly hand soap company) is cleaning up …
A short film with all the Hollywood elements. This cinematic drama with an eleventh-hour problem and a heartwarming ending is a perfect miniature of a big-budget feature. It’s the kind of film that grips you …
Remember The Odd Couple? Of course not. It ran in the ‘70s. But the premise, how can two completely opposite men live together, has been reimagined for 2021. For Bonds. As The Odd Couple ran …