Who's doing what in the world of commercial creativity.
Picture a bank’s home loan TVC. Any bank’s home loan TVC. You saw a beautifully styled home and an ideal young couple, probably with one or two small kids and maybe a dog, didn’t you? That’s …
Preparing for school in the US means preparing for the likelihood of a school shooting. What a tragedy that is. Sandy Hook Promise still has to warn people about the signs of potential gun violence …
Far too many car ads continue to follow the long and winding road format, making one ad blur into that of its competitors. Not this one. Innocean has created a startling campaign for Hyundai’s new Venue …
Bikes repair easier than bikers. You’d think that message would be easily assimilated but, as with all road safety messages, people have developed very thick skins. Motorbikes make up less than 1% of road traffic …
One-third of the world’s protected nature reserves are under threat from human activity. The disastrous fires in the Amazon are an example of the consequences of human disdain for the planet’s needs. Getting people to stop …
The best carpe diem ads feel as if they happened by magic. That’s part of their delight. Of course, they never happen by magic. Someone had to see the opportunity. A handful of someones had …
By Candide McDonald, editor. My car is being repaired. What was meant to take one week has so far taken four. My nightly trips to and from the Sydney Dance Company classes that save my soul …
What’s an NFL quarterback doing in an insurance ad? Yes, record-setting Cleveland Browns quarterback, Baker Mayfield, is using his fame to draw fans to insurance provider, Progressive, but don’t imagine that the ads you have …
Ridesharing is ferociously competitive and cabs is not the exciting, enticing new kid on the block. That might be about to change. Thinkerbell has reimagined 13cabs as the Official Travel partner of pretty much every …
Who better to prove that Sportsbet’s new app is foolproof than the world’s greatest idiots? So the online bookmaker and Emotive have searched the entire planet for fools to find its new ambassadors. Endorsing the incredibly …
Hyperbole is such a wonderful tool when it’s used for humour in advertising. Especially when your product is not high on the ladder of sexy purchases. This hyperbole, by Leo Burnett Israel, turns a tiny …
If you think you know what The Glue Society is please tell co-founder, Jonathan Kneebone. He admitted last night at The Glue Society's 21st birthday that even he still doesn’t know. Unless you describe it …