Who's doing what in the world of commercial creativity.
This is the first of what I hope will be a regular feature - the three ads that made an impact on a top creative each month. Awards tell you that a group of creatives …
Sick of hearing the word, storytelling? Sorry, here it is again. The storytelling in this new Holden commercial is utterly superb. Creative agencies have begun to get really quite good at disguising the apparently essentially …
ASMR is supposed to be serious. But any fad is ripe for mockery, especially if your target audience is young males, who lap up humour. 72andSunny and Lynx have done the job of mocking ASMR …
Ads still tend to portray grandmas as cuddly creatures living a homespun life devoid of ambition. CLM BBDO is shaking up the stereotype for Grandmothers’ Day (March 3 in France), with its film, Thank You …
Every now and then, advertising throws up an idea so new and forceful it makes you say, “I wish I’d done that.” Perhaps this idea by Engine for the Royal Air Force does that for …
Lee Clow is one of the greatest of the greats in advertising. He is also one of the industry’s longest-serving creatives. Clow’s advertising career, and the life of his agency (originally Chiat\Day), began in 1968. …
Mental illness exists everywhere in the world, including the UAE. It’s a very frustrating problem. Stigmas still exist and understanding is far from ubiquitous. In the UAE, two of the top three causes of ill-health are …
“At least he took a Kapten.” When you go after the world’s most famous hail-riding service, you need a campaign that really makes people stop, look and listen. And in this case, laugh. That’s what FamousGrey Paris has done for …
People don’t like being trapped inside a cage. Even for a few seconds. It’s a traumatic experience that Serviceplan Campaign International used in NYC’s Grand Central Station to highlight the cruelty of cage farming for …
“Whether serving at home or abroad, Irish Defence Force personnel proudly represent their country. The most visually symbolic demonstration of this is the Tricolour flag they raise, salute, wear and serve under, day-in, day-out. And …
Advertising is great at talking about diversity. It’s great at talking about change. It’s just not that great at doing either. It has been ageist for decades. And that’s getting worse. The arrival of digital gave the …
Ryan Reynolds is beginning to look as though he should be a top ranking ad agency creative. Except he isn’t an ad agency creative. He doesn’t work in an agency. He is, though, coming up …