I didn't stick The Stable's nose into the Gillette fracas. In fact, I rather liked the ad, having become used to brands touting social ideals and promoting charitable causes. I get that ads for good …
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Who's doing what in the world of commercial creativity.
Standout
Super Bowl: The NFL wins the people’s choice
February 5, 2019
It’s a sad day for the other Super Bowl competition when the two most exciting commercials were not part of the Super Bowl line-up, and one wasn’t even an ad. Hats off to Skittles for trying …
Special Group, The Glue Society & Revolver/Will O’Rourke: Behind the scenes of the brilliant Australian Open Uber Eats stunt
February 4, 2019
This year, the most wonderful surprises at the Australian Open were not always part of the games. They just looked as though they were - until Uber Eats appeared in them. Special Group, The Glue …
Anomaly: “I hope these don’t feel like energy adverts, because A. Bulb isn’t like the other energy companies. And B. Energy adverts are generally crap.”
February 2, 2019
Five years ago, two blokes set out to change the energy industry in the UK. Their company, Bulb was born. Today, Anomaly has set out to change advertising in the energy industry. Its first TV campaign …
It won't be aired during the Super Bowl. It isn't even a real ad. We’ve had The World’s Most Entertaining Recruitment Video and The Worlds’ Most Epic Safety Video Ever – interestingly both from New Zealand …
Super Bowl, Audi & Venables Bell & Partners: A Super Bowl ad with some wow factor at last
February 1, 2019
Is this the top ad of the Super Bowl 2019? It doesn’t rely on a celebrity for interest. It’s genuinely funny. And hugely relatable. Its promise is inspiring. You won’t see the punchline coming. And when …
Enter the Andys
Photoplay
The Sweet Shop
Enter NYF Advertising Awards
Shoots don’t always happen in ideal conditions but trying to capture surfing footage on a Sydney beach on a grey day during the school holidays followed by a beachside interview with a construction site nearby? …
UPDATE: Skittles’ Advertising Ruins Everything Super Bowl show appears to have been a triumph
January 30, 2019
Skittles didn't just avoid the Super Bowl spectacular this year. It put on one of its own –a 30 minute Broadway musical show, which until now has been dubbed Skittles Commercial: The Broadway Musical. As the last …
TBWA\RAAD & Omo: The clothing tag that washes your clothes
January 29, 2019
What an impactful way to present a sampler. TBWA\RAAD Dubai has created a clothing tag that is made completely out of OMO washing powder. It’s a 100% soluble sample dose of OMO, enough to wash …
FCB&FIRe: Trapa Chocolates refuses to pull its anti-palm oil ad
January 29, 2019
In November last year, Spanish content creation company, FCB&FIRe and client, Trapa Chocolates, made a campaign under false pretences. The campaign photo was shot in a strip of primitive jungle in Borneo beside land cleared for …
You’ve seen Zoë Bell in movies, but you may not know it. She’s famous in Hollywood and famous in New Zealand because the New Zealander has conquered the film world as a stunt woman. In fact, …
Nick Law: Anthem-films and fridge-magnet-taglines won’t save the advertising agency
January 28, 2019
Nick Law, chief creative officer of Publicis Groupe and president of Publicis Communications became jury chairman of The Advertising Club of New York’s International Andy Awards at the end of last year. And he has some …