Who's doing what in the world of commercial creativity.
After presenting WPP’s half-year results, chief executive officer, Mark Read, was asked by a business analyst via Twitter if he thought the company had the right balance of staff with TV and digital skills. He tweeted, …
What is it about Ampelmännchen that is so great for Annie Price, creative director, Wunderman Thompson Melbourne? "I wrote about something that reflects my love of collecting and of ‘things’ that have stories. This incredibly …
When you begin a campaign with a commercial that has everything going for it – kids’ ingenuity, a mega-Hot Wheels track, an awe-inspiring action seen and a touch of kid-kindness – where do you go …
Have you ever enjoyed a commercial for an online car marketplace (or any online marketplace – insurance, real estate...OK, excluding Amazon)? If the world hasn’t completely dulled all of your capacity for pleasure, you will …
Our M&C Saatchi may have British roots but its heart is all Australian. And it’s the agency for Tourism Australia to boot. So when a US upstart begins to mess with our national animal – …
While Camden Town Brewery and agency Wieden + Kennedy London making excited noises about the fact that they’ve created "the world's first TV ad you can (kind of) drink", what is most striking about this …
Why would people take notice of another new plant-based meat brand? The answer is because, Jaap Korteweg, the creator of this German plant-based meat brand, The Vegetarian Butcher, is applying to gain membership into German …
Brilliant understated humour used to be the domain of British advertising. With its new campaign for Oikos Triple Zero, US agency, Lightning Orchard, is showing that mastery of its power has – unquestionably - taken …
In two-and-a-half minutes, this film will not only give your emotions an endorphin-triggering workout, it will also make you think that technology is the most wonderful thing in the world. The recipient of all this …
Covid upended many working lives. Some, it ended. BBDO Ecuador and Pepsi teamed up with delivery app, Picker, to give its messengers with skills above their current pay grade, opportunities to restart their primary careers. In …
What made it great isn't something that data can dissect, analyse and put into a formula. (Although, you can bet that this has been tried a lot more than once.) Here's how Chad MacKenzie, national …
New York’s UNTUCKit is a brand born specifically in response to a fashion trend, the untucked shirt. Fashion trends have a selective audience. IPG creative agency, Elephant, was asked by UNTUCKit to expand the boundaries …