Who's doing what in the world of commercial creativity.
A Russian bank fighting for change that makes the world a better place? Wow. That is one helluva positioning. Russian agency, Voskhod, has already given Tochka Bank a completely new language for a bank; a language …
Bad news sells. It's something you don't think about, or perhaps even notice, when you read the daily news in normal times (unless, of course, your news comes from the gossip mags). These are not …
Human trafficking is the world’s fastest growing crime. According to UNICEF, estimates there are more than 21 million trafficked people around the world, including about 5.5 million children. According to The UN Office on Drugs …
Every now and then there’s a cleaning product ad that dares to be wild. This one suggests that “every now and then” should happen more often. If you don’t feel a powerful thrill while watching …
TBWA\London won the McVitie’s account in October last year from Grey London, which had led the creative since 2013. This work perhaps gives a hint of why TBWA did so. It’s led by a delightfully self-aware …
Once upon a time, chocolate brand, Elite’s, Torteet, Team, Egozi and Twist were the most popular chocolate bars in Israel. True, it helped that Elite was the only chocolate brand on supermarket shelves in Israel …
Here's what happens when you give a frighteningly open brief to a strategist. This strategist, Toby Harrison, is a former theologian, broadcaster, and filmmaker. He approaches advertising in wild and wonderful ways. The brief too. Here …
Reporters Without Borders has produced some powerful campaigns with various advertising agencies. This one, by DDB Berlin and MediaMonks, is the most striking. The partners have built a library within Minecraft where censored stories are …
The coronavirus has made another pandemic surge again. Racism against Asians is spreading wildly throughout the world. A group of Spanish creatives has launched a non-profit limited edition of masks that fight racism while they …
Until recently, provocative images of women had been used to sell everything from men’s fashion to hamburgers. And because – again until recently - creative departments in ad agencies were almost entirely male, these ads …
Personally, it’s annoying that older women in ads are always on the heavy side (there’s one woman who isn’t in this spot). But this ad by AMV BBDO for Tena is so brave and such …
Whoever thought that being good to yourself could cause you so much grief? The wellbeing movement’s sidekick is the guilt movement. Being good isn’t easy. Being advised, warned and judged isn’t fun. Buzzman and Burger King …