Who's doing what in the world of commercial creativity.
Two mates discuss the complexities of life and love while they get monthly manicures. It’s an absolutely absurd premise for a six-part web series. Perhaps that’s why Sexy Nails works so brilliantly? Perhaps though it’s …
In 2012, Aldi's Surfin' Santas reminded Australia that our Christmas fun is unique. Aldi's Santas have hit the water again, this time to remind is that we can Christmas like it’s 2019 (before Covid put …
Agency, Elvis, and Pepsico brand, Walkers, have taken Christmas joy to its furthest edge in the silliest (most fun) Christmas ad so far. It’s also great work for good. The “social-first” ad reimagines several Christmas …
Two adorable little girls and the magic of Christmas feature in Argos’ 2-minute Christmas commercial this year by The&Partnership London. The campaign story revolves around the tradition of unleashing imagination and anticipation by reading the …
Clemenger BBDO Melbourne has read the mood of the moment perfectly and Myer is reaping the reward. This year’s Myer Christmas campaign encourages Australians to celebrate all the moments – weddings, birthdays, end-of-school, Easter, anniversaries, …
There are Christmas stories that are told over and over. And then there’s this one for Amazon by Lucky Generals. It’s a Covid story, a timeless achievement story with a classic plot and a Christmas …
I love this What Made it Great by Chris Little. If you’re human, even if you’re the most cynical creative, you just must love it too – surely? Finding jewels in a pile of stones …
Every year at about this time the world becomes flooded with magical stories and joyful scenes. In the UK this year, there will also be this: https://youtu.be/JR_ZVamR5YE The point of this rather wonderful, very honest view by …
If you’ve been watching the presidential debates, you might have noticed the little spark of humour in Biden. Biden’s humour makes him relatable. Someone very clever in his PR entourage has realised its power. It …
Halloween exuberance may have been dampened in the US by Covid, but Burger King is working hard throughout the world to keep spirits high (pardon the pun) with its signature wit. David Sao Paulo’s Burger …
“Thom Browne ’s stunted male silhouette and his otherworldly creations for women have placed him at the vanguard of New York’s fashion scene. His aesthetic and theatrical presentations have garnered Browne worldwide recognition and has led to …
Refined By Rebellion is Sapporo’s first ever major integrated campaign produced in Australia and it’s a mighty fine one at that. It’s a legend story, and yes, there have been a lot of those for …