What happened to George Floyd and Rayshard Brooks is appalling. It is a tragedy that their lives had to be taken so the world could change. It’s a tragedy that so many lives had to …
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Who's doing what in the world of commercial creativity.
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Combatting domestic abuse is always difficult. This has been even more true during Covid when people have been effectively trapped in their homes with their abusers with limited ability to seek and increased stress has …
P&G is not the only brand to speak out about racial injustice recently. But for P&G it’s not a new cause, nor a cause that it has taken up because others are. The company has …
Insurance companies care about their customers and their stuff. Are there when those customers need their stuff fixed or replaced. Provide the best coverage for that stuff. People know that because advertising has been telling …
New Zealand has declared that, there at least, Covid is over. In Australia, Covid is in its final throes (we hope). During her time in lockdown, Kim Pick, executive creative director of VMLY&R New Zealand …
Can you imagine how difficult it is to create the right excitement for another streaming service? When you’re entering one of the noisiest sectors, as Binge is right now, you’d better do a lot of …
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Mr+Positive
Sweetshop
Cresta Awards 2020
Truant London makes you wonder what could be
June 2, 2020
It is not only Extinction Rebellion challenging the return to “normal”. Every person in the developed world was given a chance to glimpse what the world could be like during Covid lockdown. The air was …
If you think that tourism campaigns are all the same, be prepared to have your opinion shifted. This one is quite remarkable. On the surface, the film by Special Group and Sweetshop for 100% Pure …
Wrestler & New Zealand Police: Nothing (nor any other Covid message) is more engaging than the police having fun
May 31, 2020
There are two ways to get a PSA message into people’s heads - hammer them with the same message over and over and create a 19-episode (so far) parody police message series that keeps them …
Australians are being asked to download the government’s Covid tracking app. One of its main inducements is that we can all get back to work quickly. Hilariously unmotivating, isn’t it? M&C Saatchi and betting agency, TAB, …
When lockdown began to be eased in Australia it was as though restrictions no longer exist in some places. There were cafes that were full, shopping malls that were crowded and queues that were cheek …
"We are together even while we are apart.” This message became a Covid cliché very quickly. Something – panic, fear…creative constipation – happened in advertising at the beginning of the pandemic. There was a wave …