Who's doing what in the world of commercial creativity.
A little humour goes a long way in the midst of a pandemic and Magnum’s newest artist collaboration has just the right dash of that. Magnum ice cream and its lead creative agency, LOLA MullenLowe, have …
There’s a new trainer “every other minute”, each promising new high-tech features. Even a new Nike trainer has to do something remarkable to stand out. It has. The product launch video for Nike’s ISPA collection comes …
It would be very tempting to launch an industry-leading prototyping tool into a new market with a product demo and a whole of product facts. That would follow the standard formula. But it’s not what …
Don’t get in Epic Games’ way. The company behind Fortnite has released a video parody of Apple’s famous Super Bowl commercial, 1984, after it removed the game from the App Store. Epic also filed a …
Even if you studied Middlemarch at school, you are unlikely to know that it was written by Mary Ann Evans. Her pseudonym was George Eliot. Bailey’s UK, a long-time sponsor of UK annual book award, …
After a 5-month hiatus, football is back on in France. To celebrate the return of the Champions League on August 12 and, more specifically, Paris Saint-Germain's first game back, KFC and agency, Sid Lee, issued …
The Art Director Club of New York has reached its 100th anniversary. The One Club for Creativity today launched a year-long ADC100 centennial celebration, which has kicked off with a special identity and online historic timeline developed by creative studio, C&G …
We’re told over and over that timing is everything. Here’s an ad example that proves the adage correct. AMV BBDO and Smart Energy GB have just re-introduced the company’s smart meters. Following lockdowns, which tended …
Getting young people to absorb the gravity of Covid-19 is proving to be difficult. The young generation doesn’t respond particularly well to being told what to do, especially by government agencies, and its members feel …
Most brands want to spell out exactly what their products feature but most people are drawn to intrigue. The Monkeys and Audi have used this latter fact to their advantage and the campaign film’s intrigue …
Ideas about groups of people develop more and more validity as they travel through culture and are repeated time and time again. Some are very flimsy at the onset – like the idea that Gen …
The Haier Leader's i-Case refrigerator is designed for young consumers. It has sleek lines for aesthetic appeal but, more importantly, it has a genuine uniqueness - it’s modular. One skinny fridge fits in with singles …