US fast food chain has officially swapped Pepsi for Coke in all of its locations. That turned out to be a promotional plus for Arby’s but not in the way you might expect. In fact, …
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PostPanic: Branded storytelling that makes you go wow
June 22, 2018
Branded content. It’s not always great, and that’s strange because there is so much of it out there you’d think the aim would be “exceptional or not at all”. Then along comes a piece of branded …
Hornet directors, Moth: What heartbreak looks like
June 20, 2018
Heartache has been the catalyst for thousands of songs, but none backed by a music video like this. Hornet directors, Moth, were approached by Island Records and Norwegian singer/songwriter, Sigrid, to create a music video that …
JohnXHannes NY’s campaign for Montefiore Health System, Corazón – Give Your Heart, was created to bring awareness to the need for organ donors. It’s not the first organ donor campaign but it stood out at …
Iris: adidas #HereToCreate’s homage to creativity produces a mural across 20 Brazilian houses
June 20, 2018
Iris’ #HereToCreate campaign for adidas Football has produced its first big pieces of content. A collection of three pieces of content and big is used literally when it comes to describing the first piece. It’s …
It’s not the first time that an agency has created an advertising message that changes depending on how it is read, but the device is particularly apt for a literacy campaign. Dublin creative agency, In …
Exit Films
Photoplay
The Sweet Shop
International Creative Services
Clemenger BBDO: When mum turns up as a nude model in your art class, a Mars will get you through
June 18, 2018
A Mars a day used to help you work, rest and play. In 2016, Mars became the bar to put some play in your day. Now, Clemenger BBDO Melbourne has found a new way to …
The Martin Agency: Geico seizes World Cup attention
June 18, 2018
Geico has upstaged all the others with its World Cup carpe diem. The ad by The Martin Agency is called The Longest Goal Celebration Ever. The agency has altered the victory slide. It’s never-ending. The …
A striking example of a classic print ad - simple, single-minded, unique. Everyone knows that pets make great companions, but you’ve never seen it illustrated like this. The campaign, called Therapists, is by Ogilvy Brazil …
Sweetshop’s Mark Albiston: This director “gets” people
June 15, 2018
Mitre 10 New Zealand has a brand new mission and a whole new way of making it popular due to the creative ingenuity of FCB Auckland and flair of Sweetshop director, Mark Albiston, to tell …
Gay Mother employees donate blood so all gay people can
June 14, 2018
A man who has sex with another man on the last 12 months cannot donate blood in the US. Nor in Australia. The Australian Red Cross Blood service was given approval by the Council of …
Women are not supposed to talk about what goes wrong inside the reproductive parts of their bodies. Women with things that go wrong inside their bodies feel shame. BBC Three wants to remove the taboos …