Who's doing what in the world of commercial creativity.
Amazon’s Alexa starred in the Super Bowl teasers in 2018. This year, Pringles has appropriated that fame. The chips brand has released three teaser videos of the Grey Group spot it plans to air in the …
The natural process of attraction involves opening up to the other person, revealing the things that make you, you. Uncommon has used this human characteristic to draw lapsed viewers back to its dramas. It lets the …
The magic of Hollywood’s golden era returns in 180 Kingsday’s cinematic brand film for Qatar Airways, the spearhead of the agency’s 2019 campaign for the airline. If it doesn’t lift your spirits, please check you …
Ogilvy Sydney has taken Uncle Tobys on a new journey, creating a united brand idea for all of its products. The new masterbrand campaign, Great Grows Here, taps into every parent’s unspoken dream – for …
What’s hot? Of course you want to know. It’s your job to use, and indeed influence, pop culture. Shutterstock has curated and collated the current and rising trends into its eighth Creative Trends Report, which …
Paleo, vegan, 5 2? What about the new diet, pegan? It’s January and diets are on people’s minds. But what about people's visual diet? Have you ever given a thought to that? M&C Saatchi has. One …
Imagine if we don’t change. Unless you’ve been living as a hermit for the last few years, that must send a shiver down your spine. And that’s what Lida Australia (which is part of M&C …
One of SNCF’s foundational purposes is ‘‘to offer everyone the freedom to easily move around while preserving the planet.” TBWA\Paris has turned that into a new year campaign that thanks SNCF passengers who, by taking the …
Dating app, Bumble, has joined the throng of Super Bowl advertisers. Its spot will appear in the first quarter of game. It has released a teaser for the campaign it will run, The Ball is in Her …
Apparently, you have to show a high-performance ute doing high-performance things, like whooshing across paddocks and through streams. The Royals and Sweetshop have made that fun. They show the new Mercedes-Benz X-Class V6 ute running …
The Australian summer is aspirational throughout the world, and creative agency, ODD, is helping Seafolly Australia make that a brand asset with its first global campaign and new lifestyle positioning, Made to Summer. The campaign …
