Who's doing what in the world of commercial creativity.
The founder of production company, Revolver, and twice named as commercial Director of the Year, Steve Rogers is one of the reasons Australia is considered to punch above its weight. He has won every important adland …
The problem of sexism doesn’t all lie within men who tell sexist jokes, make off-colour comments or spout stereotypical slurs about women. People who witness sexism but say nothing also have to accept their responsibility …
People’s views are becoming increasingly polarised throughout the world. Controversial topics are becoming more incendiary. Hatred is replacing tolerance. The political views in Brazil, which is currently engaged in elections, are particularly divisive. Energy BBDO …
Phones are bad? Well, that’s what we’re being told and it’s cool to go along with the prevailing attitude. But it’s cooler to satirise it, and that’s what Wieden + Kennedy does in its campaign …
Is a group of drones called a flock? In a new campaign for Los Angeles charity, OverAndAboveAfrica, it’s called a guardian. OverAndAbove Africa raises funds to support people and organisations in Africa who are actively …
Mentos has been encouraging people to connect by sharing the lolly, with a series of social experiment commercials throughout the world. Now, in Australia, the brand has become the device that gets people off devices …
BMF’s work for Aldi continues to stand out from its competitors. The partners’ Good, Different positioning has just taken a new road lined with humour to pit Aldi against competitors’ reward schemes. Essentially, Aldi doesn’t …
Homeless people have a lot of problems to deal with. One of the most insidious is isolation. A homeless person can have 3000 people pass him or her on the street or in a subway …
These days, doing great work for good is often the connection between content and the brand that produced it. In this case, there's no charity or cause that needs to be addressed. The world has had …
Everyone knows what noise cancelling headphones do, but that’s not the same as feeling what they do. Grey New York’s campaign, Focus. On., for Bose’s QC35 II headphones lets its audience feel what the noise …
South Korea has a problem. It’s called gapjil. Gapjil is the attitude that some Koreans have to the workers lower in the “food chain” – from shop assistants to lower level employees. It has become so …
J.Walter Thompson Sydney’s film for the NSW Rural Fire Service (NSW RFS) is a horror story. It’s the story of what happens when a bushfire ignites. And all it is asking is that NSW families …