Let’s be honest; Snickers owns this idea and Kit Kat owns its tagline but the social media campaign by Leo Burnett for McDonald’s is sure to be a hit with students doing what it takes …
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43% of people in England live with a health condition. Firstly, that’s shocking. Secondly, there is obviously a need for this FCB Inferno campaign. The new work is an extension of the agency’s We Are …
A French study in June showed that children spent an average of 7 hours a day behind a screen during lockdown1. This has prompted Amazon Prime Video and its agency, Herezie, to launch a campaign promoting the streaming …
The Works & The Smith Family: A Messenger bot that turns family activities into help with learning maths
July 6, 2020
The Smith Family’s goal is to create opportunities for disadvantaged children and their families. One of the major disadvantages a child can have is a lack of education, so this is the charity’s focus. Research …
Axe (Lynx) has always been about giving young blokes the confidence to go out there and “get the girl”. Those young men have often been gawky and shy. They have never gone out to “get …
It’s no secret that Covid stresses, isolation and restricted movement have led to an increase in reports of domestic and family violence. Women who are experiencing or are at risk of experiencing intimate-partner violence have …
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Cresta Awards 2020
There is little point in any government agency issuing a stern warning in a staid manner to young people. The young are, however, more likely to listen to messages delivered in their own voice, and …
After years in hibernation, the famous D-D-Demazin mnemonic from the ‘80s and ‘90s is back. Clemenger BBDO Sydney has not only brought it back, the agency has also housed it in something you rarely see …
The global launch of Mother’s new brand campaign for Stella Artois coincides with the reopening of pubs in the UK (which, the agency notes, will be “quite an event”). It leans into both Stella Artois’ …
The idea that normal that existed before Covid wasn’t good enough doesn’t belong entirely to Durex. It is very clever of Havas to link its Durex campaign to a movement that is already making its …
MullenLowe London: Axe (Lynx) presents the irresistible humour of young men emerging from lockdown
July 2, 2020
Lockdown is over. Young men have one thing on their mind. But getting back into dating is scary. MullenLowe London has used some humorous insights to present Axe (Lynx in Australia) as the key to …
Coca-Cola has always been about young fun and freedom, appealing to what it obviously saw as the audience with the most potential. In recent years, it has made a decent effort at promoting its sustainability, …