Who's doing what in the world of commercial creativity.
McDonald’s minimalist campaigns continue – the new addition following on from the success of Pictos in 2014, when a Big Mac, cheeseburger, fries, sundae, chicken nuggets and filet-o-fish were depicted in more than 2,700 posters. Flattened …
Sex trafficking is happening in the most surprising places in America. Like next door. In Georgia USA, it’s a US$290m industry. Atlanta organisation, Street Grace, Inc., wants what is called Domestic Minor Sex Trafficking stopped. Action will …
People used to talk to one another at mealtimes. Parents found out (to some extent) what their children were up to, were joyously anticipating or worrying about. Children learned how to have meaningful dialogues with …
The 2017 Spring Racing Carnival has just kicked off and you know what that means… …yes, those stupid fascinator things will make you giggle. But also, betting advertising is getting even more competitive than it is …
Breast cancer is frightening and mammograms are uncomfortable. These are two of the reasons people avoid getting screened. Especially women 50-74. But screening saves lives. Frost*collective job was to triumph over the emotion of fear for Breastscreen …
There’s a double standard about people’s appearance. “We live in a world where looking good 100% counts in your favour, and yet there’s still so much judgement from others attached to that,” explained Caroline McLaughlin, …
30% of students throughout the world are bullied each year. It continues to go, in part because it’s not stopped. Observers don’t intervene. Bullies are not made accountable. Burger King created a stunt in one of …
Squatty Potty and its agency, Harmon Brothers, have always known that the best way to talk about an awkward subject is loudly, brightly…and humorously. Doing so has made the toilet accessory that helps you to poop …
In 2015, Green & Black’s made its television debut with a branded content series on Channel 4, that featured celebrity chefs and foodies, Michel Roux Jr, Emilia Fox, Tom Kitchin, Jasmine and Melissa Hemsley. The account …
It’s difficult to wear the label, emerging, when you’ve just completed a hugely successful project with Anomaly in New York, followed in quick succession by directing a TV campaign for BWS and a content campaign …
“The unloved baby of the creative industry, stakeholder communication does not usually invoke excitement or anticipation.” One could add that its communications don’t either. But Amsterdam agency, Etcetera, and PostPanic co-founder and director, Mischa Rozema, are doing …
The Chanel Code Coco, a watch-meets-bracelet inspired by the clasp of the iconic Chanel 2.55 bag, starts at US$5,000 for the single diamond version and US$9,100 for the diamond-set bezel. There is also a limited-to-five-pieces edition …