Who's doing what in the world of commercial creativity.
Branded content can be very slick. The Story Lab’s content for the BMW Genius program isn't. You might even describe it as "home-made". It’s a little corny, a little clumsy and very human. I bet …
The Sandy Hook School shooting is nearly six years old. It now has many siblings. Far too many siblings. Sandy Hook Promise has never stopped its efforts to make people aware of the often subtle …
Not everyone gets to spend Christmas with their family. Some people have to work. Many of these are the people who keeps us safe. In Chile and Australia, both in the southern hemisphere, Christmas falls …
“A hangover may only last a day but your reputation will be ruined forever.” Sadly the silly season too often means “silly about alcohol”. Clemenger BBDO Melbourne is continuing to support DrinkWise’s efforts to make …
When was the last time you heard a homeless person’s voice? Listened to his or her story? Publicis London and Creative Solutions, Spotify's internal creative agency for brands, are helping youth homelessness charity, Depaul UK, …
There is a lot of talk in the world about the problem that the people’s constant focus on their screens is causing. There are even ads about it. But it’s easier to deflect something that’s …
The eighth YouTube rewind has launched. Look back at the year that was – that mattered. Because if it’s not on YouTube - let’s be honest - it probably didn’t. Last year’s clip was viewed …
An environmental campaign for Poland. What a shame it is not running in Australia. Both countries are clinging to their dependence on coal, gas and oil. The COP24 Climate Change Summit is being held in …
Summer. Sun. Surf. Cricket. Beer. Challenging that entrenched Australian tradition is a big ask. But Canadian Club & Dry has taken on the task, and The Monkeys has delivered the campaign that wonders if Australians really …
Oops. A training exercise went horribly wrong for Google when it accidentally filled publishers’ ad sites in the US and Australia with yellow. Just yellow. The 300x250 ads were up for about 45 minutes and the …
Golf lovers, this ad is for you. Drummond Golf understands your passion and that’s what J. Walter Thompson Melbourne has communicated. The first brand campaign for the retailer celebrates the game of golf, from and …
It’s not often that the OOH component of a campaign outshines the TVCs. But TBWA\London’s Lidl Christmas posters are ferociously funny. They’re also ferociously competitive in a decidedly subversive way, which is why they are …