Alt/Shift has won a project-based relationship with Clear Skincare, Australia’s most experienced anti-ageing, skin, acne and laser clinics.
This new client joins Virgin Australia, Halewood Spirits, Crown Hotels & Resorts, Mazda, Lion Dairy & Drinks and Origin Energy and a growing list of clients for Alt/Shift since it expanded into Sydney at the end of last year.
Alt/Shift’s strengths in media relations and strategic prowess clinched the deal with Clear Skincare. Its work will include driving awareness of the clinics, trial of the products and continuing to expand the brand’s credentials as Australia’s most trusted authority for skincare best practice.
General manager of Clear Skincare, Tamsyn Alley, commented, “We were impressed by Alt/Shift’s strategic approach to our brief, and how we want to position our brand. We feel their deep understanding of the media landscape, backed by their enthusiasm for the brand will positively shape the next phase of the Clear Skincare story.”
Clear Skincare clinics have highly trained doctors, nurses and therapists in over 50 locations across Australia and New Zealand and recently rolled out an extensive product range in more than 350 Priceline stores nationally.