Dreading Movember? Failed at Dry July? On July 2nd? Tired of feeling you’re not worthy because you didn’t Run for Cancer?
ahm health insurance and Clemenger BBDO Melbourne don’t think anyone should feel bad. Besides, 93% of Aussies believe that charitable giving has become too hard.
So they’ve launched a new month in which you can redeem yourself. You can raise money for charity without doing anything.
#NotTober, the month where Aussies can stop doing stuff…for charity, has begun.
Instead ahm is inviting Australians to relax, take a moment for themselves, photograph it and share it on social media with the #NotTober hashtag. ahm then takes care of the rest by donating $10 to the Banksia Project, a charity focused on mental wellness, for every #NotTober photo shared.
ahm General Manager, Jan O’Keefe, stated, “We get that life is a lot for many Australians and with more on their plate than ever before we understand the importance of keeping things simple so they can get some time back to enjoy life. #NotTober helps that, it’s fundraising at its absolute simplest. No sign-ups, push-ups or booze give-ups, just a simple donation for a simple hashtag.”
Clemenger BBDO Melbourne creative director, Ant Phillips, added, “Sure running a marathon for charity is great, but what about those who want do good without the chafing? Rather than asking people to do something extraordinary, we’re asking people to do nothing out of the ordinary. And if you can manage to do that successfully, ahm will donate money to charity for you. It’s a win-win.”
The campaign is running throughout the month of October across TV, cinema, digital, social and PR.