Neale Daniher has MND. He was diagnosed in 2013 and has been the voice of FightMND ever since. Now he can’t speak. But Clemenger BBDO Melbourne found a group of people who can speak for him in its campaign.
Those ambassadors are asking all Australians to so something very simple. Buy and wear a beanie.
“As MND takes away Neale’s ability to the be the voice of this fight, it’s time to come together, play on and lead this fight, with actions, not words,” stated FightMND chief executive officer, Dr Fiona McIntosh.
“The work from Clemenger BBDO serves as an emotive call-to-arms for all Australians. When you buy a beanie, you’re helping give hope to people with MND – hope that one day, there will be effective treatments or a cure for this devastating disease.”
In addition to the long-form content, a range of assets were created including an outdoor campaign and digital assets, leveraging ambassadors, including:
- Max Gawn
- Taylor Adams
- Hamish McLachlan
- Dilruk Jayasinha
- Geva Mentor
- Abby Holmes
- Kevin Sheedy
“Neale Daniher’s story and incredible efforts in the face of extraordinary adversity should be a source of inspiration to us all,” stated Clemenger BBDO Melbourne group chief executive officer, Jim Gall.
“It is a huge honour to be able to support Neale and the FightMND organisation as it continues its incredibly important work in the fight against a horrible disease.”