Japanese coffee? In a can? It’s a new concept for Australia but popular in its home country. And Suntory Boss Coffee is Japan’s number one selling coffee in a can.
It is launching in Australia and New Zealand and Clemenger BBDO Sydney has very cleverly presented it as How Japan Can, with a series of snapshots that also intrigue through the oddities of Japanese culture.
The campaign is running across social, digital, radio, and OOH and was shot on location in Tokyo by local production company, Mr+Positive.
Penny Cheung, head of inventions at Frucor Suntory, stated, “We’re incredibly excited to be launching one of Suntory’s most successful Japanese products right here in Australia and New Zealand – BOSS is the #1 coffee in a can in Japan and we’re determined to make it #1 here as well.”
Ben Coulson, chief creative officer at Clemenger BBDO Sydney, added, “We had a great time discovering how Japanese workers ‘get it done’, with a little help from Boss Coffee.”
Agency: Clemenger BBDO Sydney
Agency Partner: Market Force
Production: Mr+Positive, Tokyo
Client: Frucor Suntory