Clemenger BBDO Sydney has won the creative account for Australia’s No.1 alcoholic ginger beer brand, Brookvale Union.
Clemenger BBDO will develop the brand’s new creative platform. Brookvale Union launched in 2013 with its ginger beer. In the last two years, it has expanded into the ready-to-drink category with the launch of Spiced Rum & Lime Ginger Beer and Vodka & Peach Iced Tea.
The new creative brand platform will use the brand’s unique positioning, “quality nonsense” – the idea being that while everything inside each can and bottle is quality, everything outside it is nonsense, so great tasting drinks can be enjoyed while pressing pause on a super serious world and having fun for fun’s sake.
Todd Atkinson, chief marketing officer, Brookvale Union, commented, “The team at Clemenger has been awesome to work with on this project – we have thrown the rule book out the window and are having some fun. The outcomes promise to be very entertaining and will lift Brookvale Union’s profile significantly in trade and among our consumers.”
Pete Bosilkovski, chief executive officer, Clemenger BBDO Sydney, stated “Brookvale Union doesn’t just produce exceptionally refreshing drinks – it does so with an exceptionally refreshing brand attitude. The opportunity to work on an epic, fun brand and marketing team with bold ambitions is exciting. We are thrilled to be partnering with Todd Atkinson and the Brookvale Union team to bring the brand’s purpose of ‘quality nonsense’ to the market.”