Colenso BBDO has been appointed as the lead creative agency for New Zealand prepay mobile and broadband provider. Skinny. Skinny is a division of New Zealand telco, Spark, uses Spark’s 4G network.
It’s a budget prepay only provider: “In a nutshell, Skinny’s whole reason for being is to strip everything back, so you only pay for stuff you actually want at super low prices. It’s based on a model called common sense. Skinny only does award-winning mobile and broadband, and it’s all prepay.” Skinny explains on its website.
The appointment comes following a competitive pitch and is part of parent company, Spark’s plan to unify its approach, consolidating the business into Colenso BBDO.
The agency will be the above the line lead across brand, product, activation and social. The Clemenger Group of agencies, Colenso BBDO and PHD now manage the multi-brand strategy and communications across both Spark and Skinny.
Vanessa Nicol, managing partner for Spark across the Clemenger Group, noted, “Skinny is a brand that is truly inside out, which has resulted in its award winning service status. This was a pitch that didn’t feel like we were pitching. We worked collaboratively alongside the team throughout the process. The win now allows us the ability to manage both brands (Spark and Skinny) strategically, creatively and operationally, working with retail & digital agency Platform29 to achieve commercial success for both brands.”
Ally Young, Skinny brand manager, added, “We’re excited to move into a new phase with Colenso BBDO. This is an exceptional agency that has developed and executed incredible Spark work to date, so we look forward to replicating award-winning and customer-centric campaigns with the Skinny brand now as well.