There’s nothing remarkable about being able to blow out the candle on your birthday cake.
Unless you’re a car. And you have to achieve a jump of 10 metres between two 37 metre ramps, 4.5 metres in the air to do so. Then it’s spectacular.
Commonwealth//McCann dreamed up the spectacular feat for the Chevrolet Camaro’s 50th birthday. And that was just the first feat. The car also jumped between two trucks, 2.43 metres wide and 28 metres long – while they were moving.
The car got to show off its 461hp V8 engine and acceleration of zero to 100km/h in 4.2 seconds. These are essential requirements to participate in such a test.
The auto acrobatics were then captured in two films, by Commonwealth//McCann Brazil and production of Volcano Hotmind. It was General Motors first campaign for the 50 year old brand.
“The fifty-year-old brand and the fifty commemorative edition deserved a strong message from Chevrolet celebrating our iconic car with innovative design and all the technology that only Chevrolet has. The campaign is the celebration of a legend, ” stated Hermann Mahnke, South America marketing director at General Motors.
To achieve the feats, Chevrolet invited Mike Ryan, a member of the LA Motorsports Driving Team and one of the most respected pilots for radical car manoeuvres, and his team formed by Eric Matuschek and James August Smith.
Ryan has more than 30 years’ experience as stuntman himself as well as coordinating stunt performers. He has worked on films such as The Fast and the Furious, Men in Black, Rush Hour, The Terminator; TV series, Great American Road Trip, Top Gear and hundreds of commercials, including the Sonic Kickflip, also made for Chevrolet, in which the car makes skateboard manoeuvres.
Ryan’s team came to Brazil last December to project the ramp, give instructions for the structures and carry out tests. The official jumps happened on April 2nd and 3rd this year. To capture all angles of the event, 18 cameras were used – including Go Pros and drones – and 200 people participated in the production.
Chief creative officer: Washington Olivetto
Creative directors: Eric Sulzer & Fernando Penteado
Creatives: Flavio Tamashiro, Auguto Meira, Luiz Gimenes & Juan Perafan
Regional business lead: Martin Ortells
Account director: Karol Alberti
Client service: Mariana Baldin, Mariana Zavanella, Laysa Andrietta, Roberta Magalhães, Ana Telles & Vinicius Barra.
Project managers: Livia Dowding, Isabella Garcia, Gabriela Meira, Grazielle Paim, Nicole Canesin & Gabriela Perrenoud.
Planning: Ricardo Armbrust, Rafael Lavor, Caroline Haddad, Matheus Lacerda & Mariana Soares
Media: Ricardo Armbrust, Camila Moraes, Diogo Dias, Matheus Diegues, Camila Forti, Natalia Santos, Lucas Tatani & Daniel Couto
Producers: Rossana Noceloni, Thais Bonizzi, Luanda Silva & Flávia Lima
Art buyer: Kathryn Collins
Social media team: Paula Serio, Paula Horwatitsch & Vitor Zillo
Production company: Volcano Hotmind
Director: Giancarlo Barone
Executive producer: Enzo Barone
DoP: JR Junior
Art director: Ana Henriques
Client service: Daniel Chasin
Production director: Giba Pereira
Fitter: Guilherme Peres
Sound Production: Lucha Libre Audio
Creatives: Paulo Corcione & Equipe Lucha
Production: Paulo Corcione & Equipe Lucha
Sound design: Paulo Vasillescu
Client service: Thais Urenha
Client approval: Hermann Mahnke, Federico Wassermann, Daniella Martins, Barbara Wieland, Larissa Menescal & Danilo Feno