Very few people win the lottery. Everyone knows that. But some people feel lucky. They ignore the obvious and give it a go time after time. Others don’t. They don’t feel they’re lucky, but with a nudge they might enter The Spanish Lottery on a special occasion, like Valentine’s Day. The Spanish Lottery’s agency, Contrapunto BBDO Madrid, is rather good at nudging.
This Valentine’s Day, it is reminding people that they are, in fact, lucky. And Contrapunto BBDO is doing that with the warmest metaphorical hug.