Contrapunto BBDO & The Spanish Christmas Lottery: A unique year

This year, Contrapunto BBDO Spain have foregone their usual epic story for the Spanish Christmas Lottery. Instead, they are presenting a series of little vignettes across eight decades, each showing the sharing of a Christmas Lottery ticket and what it meant to the recipient. The series’ climax is a little story about a present-day recipient, illustrating that this is a unique year for giving.

Sharing as always. Sharing as never before takes its audience through time to show how the meaning of sharing a Christmas Lottery ticket has evolved over the years, from messages like “I wish you the best of luck”, “I love you”, “We’re more than just work colleagues”… to the present day, where a ticket shared between the protagonists of this year’s campaign say things like “Thank you for being there”.

The Spanish Christmas Lottery goes back more than 200 years and has now become a tradition that every Spaniard looks forward to, as much as they do for Christmas Eve or New Year’s Day. Unlike any other lottery in the world, people prefer sharing these lottery tickets with others rather than playing on their own, because it represents the special bond that brings them together. Year after year, too, people all over Spain await the arrival of the Christmas Lottery campaign, whose ads have also achieved international acclaim, such as winning the Grand Prix at Cannes in 2016.

This year’s campaign launched in Spain on November 12 and will air throughout the pre-Christmas period until December 21, the day before the Christmas Lottery draw takes place.

Credits:

Creative Agency: Contrapunto BBDO
Chief Creative Officer: Carlos Jorge
Creative Director: Gonzalo Urriza
Art Director: Alberto Contera
Copywriter: Borja Usandizaga
Brand Director: Patricia Miguel
Brand Supervisor: Eva Ruiz
Brand Executives: Valle Morales, Oana Buda & Lydia Ruiz-Espejo Producer: Gema Crespo
Agency Film Editor: Marta Pérez-Antelo