House, originally founded in Australia, has gone global. And the kitchenware brand’s parent, Global Retail Brands, has chosen e-commerce web development agency, Convert Digital, to develop and design the solution for the UK launch.
Convert Digital’s experience with the Magento 2 platform won it the job. The development did not come without challenges, though, as the agency had to implement new payment solutions, WorldPay, and soon to launch Klarna and Amazon Pay for the more UK targeted approach.
Some of the checkout features include an address validation tool and customisations around checkout to ensure that the addresses, phone numbers and emails that are captured would be valid for the UK.
To add urgency and transparency, the agency incorporated a next day shipping countdown timer on the product pages to cut off time for the customer to receive next day shipping.
House will be opening four more UK stores by the beginning of May, and a further two by the end of June. The new store openings and online shop launch is part of House’s plan to open 75 physical stores in the UK.
Andrew Waite, managing director at Convert Digital, commented, “Launching a household homewares retail brand such as House into the UK market is an exciting step for Australian retail. We look forward to continually developing and adding additional features to drive ecommerce growth and support the House stores roll out.”
Following this launch, Convert Digital and the House UK team will begin the process of developing Click and Collect for launch in the next couple of months.