There are very many advertising festivals throughout the year, but few opportunities to listen to conversations about craft. Craft@AdFest March 20 – 21 2019, is one. It’s dedicated to exploring the latest production, digital, content and technology trends.
So far, the following speakers have been confirmed for this year’s Craft@Adfest:
Make VR something more than just a roller coaster ride: Cinematic VR, presented by Przemyslaw Drosik, chief executive officer and Co-founder, LocoMotive, Warsaw
Craft@ADFEST: Wednesday 20th March, 11.15 – 11.50
This session will explore the making of Warsaw Rising, the first feature film in Poland executed using VR technologyThe 17-minute film, which stars almost 60 actors and was filmed with 24 cameras, has everything – explosions, gunshots, tanks, and a touching plot based on actual events. The film has won acclaim from critics all over the world. Drosik will shed light on the production process and various VR techniques used, from stereoscopy to ambisonic sound.
Why human insight matters more in the tech-driven era, presented by Thomas Hongtack Kim, founder and creative solutionist at 2kg, Seoul
Craft@ADFEST: Wednesday 20th March, 12.25 – 13.00
“We are now living in a world where AI, big data, and media fragmentation are significant and momentous,” noted Thomas Hongtack Kim. Yet he believes that AI is just a supporting element in arriving at the right creative solution. He has categorised five genuine human insights, which are essential for creating successful marketing campaigns in this tech-driven era. Before launching 2kg, a creative solutions lab based in Seoul, Kim worked for Cheil Worldwide as an executive creative director of the agency’s creative innovation group.
If you think you don’t belong, then you do, presented by Michael Knox, chief creative officer, Grey China, Hong Kong and Graham Drew, executive creative director at Grey Malaysia
Craft@ADFEST: Wednesday 20th March, 15.05 – 15.40
Have you ever had the feeling that you have, somehow, got where you are by dumb luck and that you are, in fact, a total fraud? Then this is the session for you. Knox and Drew will explain why creatives shouldn’t be afraid of imposter syndrome, or “that fear of not belonging, or not knowing what to do next often means that you’re on the cusp of something good.” They’ll teach you how to change your relationship with fear and embrace it – before it destroys you.
Women Don’t Drink Beer… (how your data is all wrong), moderated by Krittin Sopon, planning lead, Iris Worldwide, Bangkok
Craft@ADFEST: Wednesday 20th March, 16.15 – 16.50
Four experts from Iris Worldwide will reveal how Chang Beer took advantage of data while avoiding old segmentation biases to create an entirely new message. Krittin Sopon will lead a conversation with Kevin Larken, executive creative director, Iris Worldwide, Bangkok, along with Iris Singapore’s Richard Reid, head of Iris Concise and Luke Nathans, Regional chief executive officer. This panel discussion will discuss the shifting landscape in Thailand and reveal how to identify the sweet-spots for using small and big data as part of a marketing mix, optimising strategy and increasing effectiveness.
The Changing Face of Retail, presented by Leslie Hodgin, global retail group director, Cheil Worldwide in Seoul
Craft@ADFEST: Thursday 21st March 2019, 11.15 – 11.50
Millenials and Gen Z expect more from every shopping experience, and they’re changing the face of retail. Today, it’s experiences that drive brand loyalty, return visits and purchase. Retail expert, Leslie Hodgin, will share insights into key trends, from technology to customisation. She will also share examples of global brands that are successfully building the future of retail. Hodgin comes with more than 20 years of agency and marketing experience and a reputation as one of the world’s foremost retail experts. She has worked across verticals from telecom to tech and currently leads the omni-channel business group at Cheil in Seoul, covering all aspects of the Global Retail experience for Samsung.
Craft@ADFEST will be followed by Creative@ADFEST on March 22 – 23, a two-day stream that’s all about creativity.
Find all the latest speaker announcements and buy tickets to Adfest 2019 here.