Meet Graham’s relative, Grant. While Clemenger’s Graham is the only person designed to survive a car crash, Grant is the only person designed survive a career in advertising. His ears can “filter out conflicting opinions”. He has unusually thick skin to deflect scathing comments. He has an auxilliary liver to process copious amounts of alcohol and “smaller than average genitals, giving him something to compensate for”. He also has a removable spine so that he can handle clients. He’s white, and he’s male.
The project, Meet Grant, the case study reports, made Graham the 8,106th trending topic globally and generated 153 website visits. He achieved tens of dollars in earned media. “Grant: reminding us all of the fragility of our egos,” the case study concludes.
Grant is part of a campaign for MADC Stars Creative Showcase on November 1. Meet Graham is supported by a poster series containing spoofs of other famous Melbourne campaigns, and they all promote MADC’s theme, You can’t beat the original. Melbourne’s original awards show is back.
Adrian Bosich, MADC president, commented, “The MADC Stars are a celebration of Melbourne’s originality and creativity. While the new night will showcase the best Melbourne work of the year, the tone will have a relaxed, casual atmosphere.”
Chris Ellis, MADC, added, “Putting on parties for fancy advertising types with expensive tastes, is well… expensive. But thanks to our generous sponsors, tickets to this year’s party – which includes the MADC Stars Creative Showcase – are just $50.”
The November 1 party at Forester’s Hall, Collingwood is also presented by Mr Fox and Bang Bang Studios.
Credits:
Agency: Cummins & Partners
Creatives: Chris Ellis, Heath Collins & Liam Jenkins
Production Company: //Thirteen & Co
Director: Armand de Saint-Salvy
Producer: Charity Downing
Executive Producer: Roy De Giorgio
Colourist: Matt Fezz
Post production: Hogarth
Motion Graphics: Kane Dixon
Post Producer: Cat Park
Audio Mix: Bang Bang Studios
Sound Designer: Rob Stephens
Sound Producers: Polly McGregor & Holli Dee
Client: MADC
MADC Stars sub-committee: Adrian Bosich, Ed Howley, Elle Bullen, Tracy Proposch, Nicky Finlay, Tony Prysten
Thanks to: Matt Stoddart, Connor Beaver, Sarah McGregor, Emma Robbins.