The third D&AD Impact winners have been announced with two Black Pencils awarded.
- Marcel Paris won one for its Black Supermarket for Carrefour
- Host/Havas Sydney won the other for Palau Pledge for Palau Legacy Project
8 White Pencils, 17 Graphite Pencils and 49 Wood Pencils were awarded. Themes of sustainability, diversity and inclusion feature prominently in most awarded work. 12 Wood Pencils went to beta products and programmes by businesses looking to scale their initiatives, such as Dot Mini, the first smart device for the visually impaired created by Serviceplan and the Dot corporation, and ProxyAddress by Hildrey Studio, which helps those facing homelessness maintain access to support even after they have lost an addres
DDB Mudra Group and NGO Prerana Anti-Trafficking won the inaugural $20,000 Impact prize fund for Project Free Period with Johnson & Johnson’s Stayfree India. The project supports women in the sex trade to build vocational skills to allow them to sustain themselves in new lines of work.
The 2018 D&AD Impact Council judging the work included William Seabrook (Global Chief Creative Officer, IBM), Neil Blumenthal (CEO, Warby Parker), Marcus East (CTO, National Geographic), Kwame Taylor-Hayford (MD, Chobani), Aaron Gershenberg (Founder of Silicon Valley Bank Fund of Funds), KoAnn Vikoren Skrzyniarz (CEO and Founder, Sustainable Brands), Gal Barradas (Former CEO, BETC Brasil), Deborah Alden (MD, WeWork) and Claudia Romo Edelman (Special Adviser to Global Chief of Public Advocacy, UNICEF).
Claudia Romo Edelman commented, “I am delighted to be back at the D&AD Impact Awards, particularly at a time when there’s a growing market for consumers and voters and people that are engaging in purpose. It’s important to have such a relevant category of awards to incentivise a creative industry from all sectors, not just creatives and agencies, but also technology startups and all the different sectors that can be part of this. The work that I have been seeing is amazing. I’ve seen a huge number of creatives that are scalable and have the power to change legislation that can really bring a sense of change in society.”
40 shortlisted companies were also offered places on the D&AD Impact Academy – a masterclass program held on September 27 that aims to inspire talent and provide tangible tools based on the experience and knowledge of the D&AD Impact Council. Companies that earned a place at the Academy included Selman Design, Hildrey Studio and Aether-Tech. Sessions at the Academy were delivered by speakers including iProspect’s Joanna Catalano, Ideo’s Roshi Givechi and BitFury’s Bill Tai.
The awards were hosted by Franchesca Ramsey, an American actor, activist, comedian and video blogger with over 29 million views on YouTube and over half a million followers across Facebook, Twitter and YouTube.
D&AD chief executive officer, Tim Lindsay, commented, “In today’s social climate, consumers are more conscious of the brands and companies they support; expecting them to contribute to wider societal issues. D&AD Impact celebrates the creativity and campaigns from businesses that are trying to create a better future for us all. This year, we’re going the extra mile to make sure these businesses are supported in their ideas by introducing our £20,000 prize fund. I am eager to see what the future holds for our winners.”
Matt Scheckner global chief executive officer of Advertising Week – Stillwell Partners, added, “Brands that embrace real world issues that transcend our industry and actually improve people’s lives represent the very best of what advertising does. Moreover, connecting the head to the heart is good for business. Advertising Week is proud to honor those who embrace issues like environmental sustainability, humanitarian aid, diversity, and education and to shine a light on great campaigns and stories which truly deserve broader recognition.”
The D&AD Impact Black and White Pencil winners were:
|Award||Winning Agency||Winning Organization||Winning Work||Category|
|Black Pencil||Marcel Paris||Carrefour||Black Supermarket||Responsible Retail|
|Black Pencil||Host/Havas||Palau Legacy Project||Palau Pledge||Environmental Sustainability|
|White Pencil||AMVBBDO||Essity Libresse/Bodyform||bloodnormal||Diversity and Inclusivity|
|White Pencil||FCB Inferno||Change Please||Change Please||Responsible Retail|
|White Pencil||FCB/SIX||PFLAG Canada||Destination Pride||Equality|
|White Pencil||J.Walter Thompson Paris||Freedom Voices Network||Forbidden Stories||Community & Interaction|
|White Pencil||Maruri Grey||Sambito||Nature Represented||Environmental Sustainability|
|White Pencil||McCann NY||March For Our Lives||Price For Our Lives||Civic Engagement|
|White Pencil||BBDO New York||P&G||The Talk||Equality|
|White Pencil||AMVBBDO||LADBible/The Plastic Oceans Foundation||Trash Isles||Ocean Health & Wildlife|
View all the D&AD Impact 2018 winners here.