You can approach men about their tendency not to dealing with health problems by being earnest or with humour. UK health platform, Manual, and agency, Dark Horses, opted for humour. Because men can laugh at themselves.
The two spots use ridiculous scenarios to highlight a ridiculous male practice.
Credits
Creative Agency: Dark Horses
Executive Creative Director: Steve Howell
Creative Directors: Sean Johnson & Josh Pearce
Creatives: Matt Adams & Will Butler
Strategy Director: Mark Lloyd
Chief Executive Officer: Melissa Robertson
Business Director: Dan Cunningham
Account Manager: James Tadros
Agency Producer: Adam Reid
Production Company: The Gate Films
Director: Barry Kimber
Producer: Hollie Newton
