Sharing intimate photos and thoughts on social media is not like telling a friend. It’s like telling the whole world. And yet it goes on.
Sexting is now so prevalent among teens, for example, that it could almost be called a normal part of growing up. In fact, it has been. This is an extract from The New York Times article, Teenagers Are Sexting — Now What?, published in March this year: “It’s becoming a normative component of teen sexual behavior and development, said Sheri Madigan, a psychologist who was first author of a large study on digital sexual activity published at the end of February in the journal JAMA Pediatrics.
And in the Sydney Morning Herald two weeks ago, this was published in the article, Sexting now viewed as social norm among teenagers, researcher warns: “Wendy Craig, a professor in psychology at Canada’s Queen’s University, has told a bullying conference in Sydney that children as young as 13 believe all their friends are sexting and that nearly 40 per cent of them say they are actually engaging in the practice.”
Lebanese mobile operator, Alfa, and DDB Dubai have taken on the task of curbing oversharing online, with a brilliant use of everyday items – windows. The partners have turned a collection of real windows on buildings in Beirut into mobile phones. During the day, these windows act as a PSA campaign, warning people that mobile phones are like open windows people can see through.
At night they become an experiential campaign. The mobile phone windows screened private scenes – a woman undressing, a couple in an embrace.
Firas Medrows, executive creative director at DDB Dubai, commented, “It’s true, we are sharing way too much without even thinking about the consequences it could have on us. So, we just wanted to remind people in a smart yet effective way that not everything we do in our life is for sharing. We really hope that this campaign gets people to think about what’s worth sharing and what’s not.”