It’s not a secret that most Australians choose a health insurer and stick to it – no matter what happens to their policy or in their lives “ever after”. Well, actually, for many of us it’s our dirty little secret.
Many Australians are not getting the best deal they could.
ahm is not the only agency advising Australians to reassess their policies. But its agency, DDB Melbourne, isn’t just suggesting they might be better off.
Its campaign is called, How to dump your partner, and why it’s good for your health.
DDB Melbourne managing director, Dion Appel stated, “No-one likes a toxic relationship. Especially one that costs you money. Hopefully this campaign is a funny, educational way to encourage people to change their health insurance behaviour.”
“ahm is focussed on making sure as many Australians as possible have access to great value health insurance,” stated ahm head of marketing & communications, Peita Golden.
“So if you feel like you’re being taken for granted by your current health insurance partner, it might be time to dump them. And for once it’s ok to do it online.”
The first instalment of the campaign has launched online, with more How to dump content to follow on social media.
Agency: DDB Melbourne
Chief creative officer: Darren Spiller
Creative directors: Glen Dickson & Robbie Brammall
Art director: Anna Stickley
Head of onscreen: Tuesday Picken
Senior planner: Rob Martyn-Wilde
Managing director: Dion Appel
Group business director: Julia Sheehan
Business manager: Julia Canavan
Editor: Marissa Brain
Online: Alex Badham
Sound design: Colin Simkin @ Gusto Music
General manager: Chris Carroll
Head of marketing & communications: Peita Golden
Marketing manager: Amanda Romeo