DDB Melbourne has won Kmart’s competitive pitch to become its strategic advertising and creative agency.
The agency will work across brand and key retail campaigns for the Australian retailer, partnering with the Kmart in-house creative team.
Kmart general manager of marketing, Laurie Lai, stated “DDB was selected on the strength of a standout response to our brief, including its ability to capture the essence of the Kmart brand. Additionally, we believe they will be a strong, collaborative partner and are ready to hit the ground running.
“The overall calibre of ideas and thinking presented during the process was world-class and we’d like to thank the other agencies involved for their time and creativity.”
DDB Melbourne executive creative director, Anthony Moss, commented, “We are thrilled to be partnering with Kmart to elevate its emotional connection with Australians. The whole team is hugely excited in the creative potential of this Australian icon.”
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