At Maison Hennessy, crafting the finest cognac has been a day to day quest for over 250 years.
Every year, in an entire harvest, only 10 out of 10,000 eaux-de-vie on average have the potential to join the blend known as Hennessy Paradis Impérial, which was created by Yann Fillioux in 2010.
To promote this blend, DDB Paris created an art installation with design studio, Marshmallow Laser Feast, a light sculpture made of made of a thousand handcrafted shards, each one representing a Hennessy eau-de-vie and projecting light caustics. A robot was trained to find, among them, ten highly-engineered crystals, as a metaphor of the finest eau-de-vie selected for the blend of Hennessy Paradis Impérial.
This installation is now part of Hennessy’s most secret place, the Founder’s Cellar, where the oldest and most precious of these eaux-de-vie are kept.
Agency: DDB Paris
Executive Creative Director: Alexander Kalchev
Creative: Mickaël Jacquemin
Agency Producer: Anne Girod
Strategic Planner: Sébastien Genty
Account Management: Xavier Mendiola, Marine Hakim, Emilie Van Den Berghe & Floriane Degouy
Prodction Company: Handsome
Director: Ersin Han Ersin @ Marshmallow Laser Feast
Sound Production: Chez Jean
Client: Maison Hennessy
Client team: Thomas Moradpour, Olivia Crouan-Giuntini, Laetitia Laplace, Camille Bel-Wald & Laura Didier-Escure