Australia’s summers are long and hot. This one had a late start but is making up for lost time with a series of heatwaves and so far, no end in sight. While elsewhere in the world – and especially in the UK and the US – people cringe and cower at the word, “heatwave”, Aussies love summer.
DDB is bonding Macca’s to Australia’s season with a campaign that changes the famous McDonald’s tagline, I’m loving it, to I’m lovin’ summer, and a series of posters that turn McDonald’s golden arches into the trappings of summer – thongs, flippers, soft-serves, buckets, snorkels and surfboards.
The posters are across displayed large format OOH (including buses), packaging, social and merchandising.
Agency: DDB Sydney
Chief Creative Officer: Ben Welsh
Executive Creative Director: Tara Ford
Creative Director: David Joubert
Art DirectorS: David Joubert & Becca Duggan
Copywriter: Fee Millist
Senior Designer: Ramon Rodriguez
Illustrator: Ramon Rodriguez
Managing Director: Priya Patel
Group Account: Director: Lisa Hauptmann
Senior Account Director: Andrew Inman
Senior Account Manager: Catherine Cumming
Planning Director: Annabelle Rogers
Chief Strategy Officer: Leif Stromness
Client: McDonald’s Australia
Head Of Marketing: Jenni Dill
Director of Marketing: Jo Feeney
Group Brand Manager, Marketing: Amanda Nakad
Brand Managers, Marketing: Nichole Tsiros & Channa Goonesekara