How to win friends and influence the young fast food audience – Deutsch LA’s commercial to launch Taco Bell’s Build Your Own Cravings Box is 60-seconds of influencers (and allegedly, influential Taco Bell fans) showing off their individuality…
…by sky diving onto a plane, riding a bike up a wall and giving a diva performance in a boardroom.
Those fans include actor (model and heartthrob), Noah Centineo; TikTok influencer, Nava Rose; K-Pop star, CL; Drag Queen, Onyx Black; and BMXer, Brad Simms.
The TVC, running nationally in the US, headlines a campaign called Eat Like You, promoting that you should never settle for someone else’s order or meal style. Taco Bell is showing its own individuality by offering the customisable meal to its biggest fans exclusively online and in the app.