Australia’s radio and audio specialist agency, Eardrum, has been hiring…
…in a way that filters out exceptional candidates from also-rans.
The agency has sent its hiring notice in a hidden message in its audio Christmas card.
The seasonal greeting, which is made up entirely from vocal sounds by beatboxer, Tom Thum, invites curious creatives to uncover the secret contained inside it.
Those savvy enough to play the track backwards found out that Eardrum is looking for new people.
Ralph van Dijk, founder, Eardrum, explained, “The message serves three purposes, Christmas greeting, recruitment ad and first round interview.
“What we liked about the idea, besides harking back to the hidden messages in records, is that it’s self-selecting. The people who took the trouble to download and reverse our Christmas card are exactly the kind of people who’d want a job at Eardrum.”