A commercial for a coffee grinder. Ho hum? Not this one. Fellow Coffee and director, Cassandra Brooksbank, call on Bigfoot, the fake Moon landing and aliens to prove that Fellow’s coffee grinder is too good to be true.

The comedic, retro-newsreel-esque film busts a number of conspiracy theories to prove that the greatness of Fellow’s coffee grinder is not a conspiracy theory be and to show that Fellow can solve seemingly impossible problems, “proving” that Fellow’s new Old Brew Grinder, is the missing link bridging the gap between a bean and a great cup of coffee.

If you’ve ever shuddered when asked to demonstrate product features in your commercial, see how much fun you can have with them.

Cassandra was originally hired by Fellow in 2013 when the company launched its first-ever Kickstarter campaign. The ad, which was a great success, helped position Fellow as the brand it is today and preceded numerous major product launches via Kickstarter – with many directed by Cassandra. The new campaign has also been launched once more through the fundraising platform. Because of her history with the company, Cassandra was approached directly by Fellow when it began developing the campaign. Instead of a client brief, she worked closely with the marketing team to workshop ideas.

Brooksbank commented, “It was great to reunite once again with Fellow to help prove why the Old Brew Grinder is the real missing link. They gave me the creative freedom to work directly with the marketing team to develop ideas from the ground up and I was able to present them with a 40-page deck that led to this hilarious campaign. Not only that, but I got to apply my directing duties in a completely different way – starring in the spot as the director of the faked Moon landing.”

The film, which was produced by Great Guns, was shot in Los Angeles, with the lab scenes built on the Popsicle stages and the conspiracy cutaways shot on green screens in Burbank. Since the campaign’s launch, Fellow smashed its $200k Kickstarter goal and the money is still pouring in – currently just shy of $1m with 28 days to go.