Dove has found a new group of women to “make feel better about themselves”. Overweight women.
Obesity is a difficult subject to tackle. It’s not healthy to be obese and Dove’s heroine is. And after more than a decade of telling women to buck up and like themselves…does it not make women want to tell Dove, “Buck up, we’re not all crying in our pillows about ourselves”?
But Dove knows that “69% of women don’t see themselves reflected on screens,” according to Nick Soukas, vice president of Dove.
“Dove is on a mission to change that with Real Beauty Productions. We wanted to reach people with the first film from Dove, in collaboration with Shonda Rhimes, in a powerful environment for women and television.”
Rhimes is the creator, head writer and executive producer of Grey’s Anatomy, its spin-off Private Practice, and the political thriller series, Scandal.
Dove’s heroine, Cathleen, is an admirable woman. She has a positive attitude about herself and has begun a group, Fat Girls Dance, which is wonderful – it’s healthy for everyone to be active.
Her film, Meet Cathleen, is the first work from Dove’s partnership with Rhimes, and is running online. A 30-second cutdown made its on air debut on ABC during the season finales of Grey’s Anatomy and Scandal.