It was the New York Times that broke the story about Harvey Weinstein, gave women the courage to speak out about sexual harassment in the entertainment industry and became the catalyst for the #MeToo campaign.
Now the publication is leading the charge in the Golden Globes “campaign” to eradicate sexual harassment in every sector.
Droga5 New York has created a text only 30 second TVC for the publication that speaks up about sexual misconduct. And it uses the exact words that have allowed sexual harassment to flourish, He said. She said. The text only ad begins by typing He said. She said before it breaks into a rapid repetition of She said. The climax of the ad is the typing of the campaign mantra, The truth has power. The truth will not be threatened. The truth has a voice.
The TVC is the second phase of Droga5’s campaign for the New York Times, The Truth Is Hard, which launched during the Academy Awards in February last year.
The truth has a voice is “the first in a series of new ads the Times is planning for this year that will focus on its unwavering commitment to original, independent journalism that holds power to account,” the press release stated.
It will underline a topic that promises to be the (other) focus of the awards show on Sunday, January 7 and is the first time the publication has placed an ad in the broadcast. Of course, the ad is not entirely philanthropic. It also highlights the New York Times’ ground-breaking reporting and commitment to uncovering the truth “without fear or favour”, as the publication aims for a goal of 3.5 million subscriptions, its largest ever.
The campaign will also include print, as well as digital, where it will focus on actual Times stories.