Australia did quite well in last year’s D&AD Awards. Small in numbers, big in talent, Australian was ranked #3 country in the world. Aussie agencies won 57 awards and Clemenger BBDO won Most Awarded Advertising Agency. Australia even won a Black Pencil, for the campaign that nailed the Awards overall, Meet Graham, awarded to Clemenger BBDO Melbourne in PR.
So next year, there are 11 Australians among the top creatives chosen to judge the 56th D&AD Awards.
- Jury President: Tea Uglow, Creative Director at Google Creative (Digital Design)
- Gemma O’Brien, Designer (Crafts for Design)
- Mike Spirkovski, Chief Creative Officer, Saatchi Sydney (Digital Marketing)
- Stephen de Wolf, Executive Creative Director, Clemenger BBDO (Direct)
- Scott Nowell, Co-Founder, Executive Creative Director, The Monkeys (Film Advertising)
- Steve Rogers, Director, Revolver / Will O’Rourke (Film Advertising Craft)
- Jason Williams, Chief Creative Officer, Leo Burnett Australia (Integrated)
- Sarah Marshall, Creative Director, Aesop (Integrated)
- Tara Ford, Executive Creative Director, DDB Sydney (Media)
- James Wright, Chief Executive Officer, Red Agency (PR)
- Bridget Jung, Executive Creative Director, Ogilvy PR (PR)
- Shnoosee Bailey, Creative Director & Managing Partner, HeyHuman Agency (Art Direction)
- Caitlin Ryan, Executive Creative Director, Cheil London (Direct)
New Zealand’s Beth O’Brien, Group Creative Lead, Colenso BBDO NZ has been chosen to judge Experiential, with others to be confirmed.
A full list of judges can be found here.
All the details about entering D&AD 2018, including its jury presidents can be found here:
Note: Two new Award categories have been added for the 20178 awards.
Collaborative will award continued creative executions achieved from a long-standing relationship between an agency and a client.
Experiential will applaud work that succeeds in demonstrating the interaction between consumers and brands through experience-led activations.
Tim Lindsay, D&AD chief executive officer, commented, “In a media environment that encourages the short-term and tactical it’s never been more important to stand up for craft and creativity. Why? Because the good creates better outcomes than the bad – commercially, socially, sustainably, culturally and politically. D&AD’s role in this is stimulation, not congratulation. There’s too much backslapping when what is needed is a focus on and enablement of creative excellence in advertising and design. We are engaged in a war against mediocrity and you are an important ally. Get involved!”
Entries for the 56th D&AD Professional Awards are already open.
Find everything you need to know to enter here.
Cover image l-r: Caitlin Ryan, Mike Spirkovski, Tea Uglow, Scott Nowell & Shnoosee Bailey