Pernod Ricard Winemakers, one of the world’s leading wine and spirit businesses has appointed Emotive as its strategic and creative agency for The Glenlivet, G.H. Mumm and St Hugo wine.
Eric Thomson, Pernod Ricard chief marketing officer, stated, “In our short time working together, Emotive has impressed us with consistent out of the box thinking alongside real strategic nous. They are a passionate bunch, with an independent approach that ensures their focus is all about creating great work.”
Simon Joyce, Emotive chief executive officer and founder, added, “Pernod Ricard represents an incredible portfolio of luxury brands. To have the opportunity to collaborate with such a progressive marketing team on The Glenlivet, G.H. Mumm and St Hugo is an absolute privilege. The luxury space is ripe for a shake-up and the entire team is pumped to get new work into market and help drive even more success for these iconic brands.”
The appointment follows Emotive’s recent win of the Modibodi account.