BMF has merged with Naked. Naked’s team and clients will join BMF’s business, strengthening its strategic and creative services offering to clients.
Stephen McArdle, managing director at BMF, commented, “BMF and Naked have always shared a belief in the power of creativity to deliver outstanding results for our clients and a reputation for world class strategic thinking. Naked was born of a focus on unconventional thinking that has been the hallmark of the Naked brand since conception. BMF’s focus is on delivering enduring ideas for brands and maintaining an obsession with effectiveness.”
The move comes soon after BMF’s Santa Crashes Christmas for ALDI Stores Australia campaign won two gold, two silver and three bronze awards at the AWARD Awards, and Naked won three gold and three silver awards for its Sans Forgetica campaign for RMIT University.
McArdle continued, “We are incredibly excited about our teams joining forces. They have impressive talent, great clients, a fantastic entrepreneurial spirit and a breed of work that we have long admired and that will further enhance the creative output.”
Matthew Melhuish, chief executive officer, Enero Group, which owns BMF stated, “As we continue to reimagine the future for Enero and look to build strong businesses to take advantage of the changing marketing landscape, we saw a great opportunity to bring together the skills within Naked and BMF. By adding Naked’s strength in media-neutral strategy and innovative creativity to a BMF team who are already performing brilliantly, we are creating a stronger business that has even more potential. Both agencies have great clients and produce great work; I’m excited to see what they will produce now they are working together.”