PR is thriving. The Epica Awards are acknowledging its growth, and the increasing number of PR entries, with a new PR Grand Prix. The prize will be open to the winners of the PR category as well as other campaigns with a proven high level of earned media coverage, at the discretion of the jury.

The new Grand Prix joins Film, Print, Digital, Design, Responsibility and Alternative, bringing the number of Epica Grand Prix up to seven.

Epica Awards editorial director, Mark Tungate, commented, “Over the years we have evolved from an advertising award into one that embraces every facet of creative communications. In terms of entries, we’ve seen an increase in the number of PR campaigns, as well as PR agencies, so it seemed appropriate to give the discipline its own big prize.”

Many of the journalists on Epica’s jury write about PR. They have, therefore, developed an instinctive feel for the subject. Epica defines PR as “campaigns in the field of press relations, public affairs, crisis management, lobbying, community and influencer management, financial communications and stakeholder relations”; as well as “projects and activities specifically devised to generate earned media”.

“We know that great ads sometimes generate earned media, but this is a prize for campaigns with PR strategy at their heart,” Tungate noted.

The Epica Awards are open for early bird entries until August 31. The closing date for entries is October 7.

Enter here. https://www.epica-awards.com