Well that was quick. Scott Huebscher has replaced Gary McCreadie as executive creative director of 303 MullenLowe Sydney. Huebscher left Marcel ion May last year and in the meantime has been a senior creative at BMF.
McCreadie’s departure from 303 MullenLowe was announced two days ago.
Huebscher arrived at DDB Sydney in January 2012 from Saatchi & Saatchi L.A, where he led all the digital creative work for Toyota in the US as a creative director, and Saatchi & Saatchi New Zealand. In 2013, he became a creative director at Leo Burnett, working on Canon, Bundaberg Run, Samsung and WWF and during his time there the agency was named Spikes Network of the Year.
Huebscher stated, “I have already hit the ground running at 303 and am excited by this next chapter. I’m looking forward to what’s ahead, working with a great client suite and a talented team. The breadth of capabilities housed under one roof is rare and empowering. Especially seeing the data and CX smarts here along with having a full media offering in house.”
Nick Cleaver, chief executive officer, 303 MullenLowe, added, “We have been immensely impressed by Scott’s work and leadership skills. He has fitted in really well and the breadth of his skill sets together with his openness to non-traditional solutions makes him the perfect partner for our business. Besides being a top talent he’s an exceptionally nice guy and a great cultural fit!”
Huebscher’s non-traditional approach to advertising is shown in campaigns such as Air-Ink, which turned air-pollution into ink for a sustainability message for Tiger Beer; brainBAND for Samsung, which brought awareness to the dangers of concussions and CTE for contacts sports for Samsung; taking on mobile phones to highlight the power of meaningful photography for Canon as well as opening a pop-up store in NYC’s China Town that challenged the West’s misconceptions of what it means to be “made in Asia” for Tiger Beer.
He has also written and sold several screenplays including, Fielder’s Choice, which he describes as the worst movie he’s ever seen.