At the Brussels Motor Show this year, car brands will be competing to show off their style, power, reliability, safety features and price. One car will be showing off how it can recruit its own mechanics.
The idea for the stunt comes from Brussels agency, FamousGrey. The agency used the already advanced car’s technology of S90 and turned the car into the HR90, a Volvo with artificial intelligence to help it find new candidates for the first generation of Volvo personal service technicians.
By tapping into the car’s speech technology, pedestrian recognition, car connect system and other technological elements, the car can do its own job interviews and can test applicants on their social and technical skills.
FamousGrey also developed and designed the campaign website, where candidates could submit their initial job application. The video was produced by the agency’s in-house production studio, FamousGrey Productions.
The HR90’s artificially intelligent software was developed by NoCompUTER.
After the HR90 makes its debut at the Brussels Motor Show, it will tour job expos, schools and Volvo dealerships in search of new recruits.
The campaign is being supported on social media, including LinkedIn, to reach as many prospective personal service technicians as possible. Volvo also plans to use the new HR strategy to help its existing service technicians to evolve into personal service technicians: technicians who can take full responsibility for every aspect of the vehicle from the first customer contact to regular servicing and maintenance.
NOTE for trend followers: Apparently rear vision mirror shots are a “thing” this year.