“At least he took a Kapten.” When you go after the world’s most famous hail-riding service, you need a campaign that really makes people stop, look and listen. And in this case, laugh. That’s what FamousGrey Paris has done for Kapten.
Hail-riding service, Chauffeur Privé, has made it to the top of its sector in France. Now it’s going after Uber to become #1 in Europe. The company, which was acquired by Daimler at the end of 2017, has changed its name to Kapten and the new brand campaign will run online in cinemas an TV, first in France, followed by Portugal, the UK and then throughout Europe.
It’s strikingly different, entertaining and funny. It’s likely to be shared. The ads follow three people who leave their Kapten car to find themselves in very awkward situations. The humorous moral of the story is that even if you find yourself in the wrong place at the wrong time, you might as well have got there the right way.
The witty take on unfortunate coincidences leads to the tagline, Might just be your best decision today.
Agency: FamousGrey Paris
Executive Creative Directors: Romain Repellin & Régis Boulanger
Art Director: Thomas Dollé-Labbé
Copywriters: Pablo Fernandez & Anthony Legrand
Head of Planning: Guillaume Bilheude
Account Executive: Barbara Georget
TV Production Manager: Arezki Ahcene
President: Marc Fauconnier
Managing Director: Bénédictine Muller
Production Company: Henry
Director: Bart Timmer
Producer: Hugo Diaz
Sound Production: Lamaisondeproduction
Post Production: McMurphy
Global Marketing Director: Eve Arakelian
Global Communications Director: Julie Charbonnier
Marketing Director France: Marine Herisson
Communications Manager France: Thévi De Coninck