Romanian history just got a whole lot more interesting for kids. Vodafone and FCB Bucharest have found a way to make children pay attention to their history lessons in advance of the 100 year anniversary in December of Romania’s Great Union.
Children would rather be online than in books. So that’s where the partners put their history content. The Istoria mobile app has turned history lessons into engaging, interactive and current content.
The app works in conjunction with an official history textbook published by leading Romanian publishing house, Humanitas. School children can use their mobile devices to scan an active image within their textbook which opens wonderful illustrations and unique comic book strips, based on the corresponding historical event. The content is also accessible without the textbooks, so that anyone can interact with Romania’s history.
Claudiu Dobriță, chief creative officer, FCB Bucharest, explained, “We have turned each history lesson into a story – something that is lacking in the current textbook. Eventually, Istoria will become an interactive, easy to use tool to discover Romanian history, in a very important year for our nation. Welcome to the future!”
Laura Barbu, brand and marketing communication director, Vodafone Romania, noted, “History does not change, but the way we view it does. We’re happy to offer Romanians a virtual trip to the past, using the technology of the future.”
Istoria is a part of Vodafone’s Digital Library, which can be downloaded from Google Play and App Store.
Agency: FCB Bucharest
Chief Creative Officer: Claudiu Dobrita
Creative Director: Bogdan Moraru
Senior Art Directors: Arpad Fekete & Sorin Tofan
Digital Art Director: Florin Ciobanu
Senior Copywriters: Radu Constantinescu & Andrei Mihailescu
Strategy Director: Bogdan Ionita
Client Service Director: Sorina Borcescu
Account Directors: Oana Mita, Alexandra Pop, Andreea Beekman & Gabriela Suciu
Client managers: Monica Beznila, Paula Brezeanu, Romina Tazlaoanu & Laura Barbu