In July this year, FCB Capetown tried a radical new way to get people to stop text-driving.
A collection of “funniest home videos”, accompanied by the suggestion that if you can’t walk and text why would you think you can drive and text.
FCB’s #ItCanWait Don’t Text & Drive message went viral, achieving 83 million views and 780 000 shares from a worldwide audience.
So FCB is back with a new video, in time to remind everyone to guard against distractions – like that mobile phone – when driving over the December holiday period.
The new video is called World’s Biggest Idiot? It’s a funny video similar to one you may have already seen on Facebook this year, but stay for the end. [Hint: it stops being funny.]
There’s also a message from FCB Capetown: “Share with those you cherish.”