Garbage bags are not exactly top ten on the ladder of interesting purchases – or even top 100. Except in the hands of FCB Chicago, which last year put Glad’s toughest garbage bag through airline travel as checked luggage to prove it could handle the rough stuff.
What else could FCB Chicago do to torture test Glad in an entertaining manner? Well, this year the agency has dreamed up two wild new Torture Test videos, Apartment Leap and Ultimate Noses.
In Apartment Leap, FCB heightened the anxiety of that all-too-common leaky trash situation by hiring a professional stuntwoman to perform the Hollywood version of taking out the trash, “ultimately proving that there’s no leak or ‘trash walk’ that Glad’s Advanced Protection bag can’t handle,” the agency noted.
Ultimate Noses focuses on the advantage of Glad with Febreze in a bag vs sniffer dog trial. Note: A dog’s nose is 10,000 times stronger than any human’s, and these sniffers have been training since birth with professional dog trainers.
Watch a Glad bag survive airline travel: