Kiwis have been having a lot of fun trying to solve the mystery of the lost receipt – not so much where the receipt has got to, but more who has lost the receipt and why are they so desperately bonded to it.
The search began with a handful of flyers and some community notices. Amateur stuff. Then some hand-painted billboards appeared – in a style anyone with a soupçon of artistic flair could have created and with copy that anyone could have written if they didn’t have copywriting rules, a client and logic to answer to.
Next came radio ads.
And a banner flown over Auckland, which read, “Have you seen my receipt?”
Whoever was behind the pleas was clearly anxious. Maybe even a little mad. “I do a pretty mean shoulder rub, and am a valued member of both my lawn bowls and pub quiz of you need a stand-in,” he or she offered as an enticement. “I also know 5 guys called Tim. If you need a lot of guys named Tim.”
The pleas were detailed on Instagram, too, and eventually a climax was posted there. The search was over. The lost receipt had gone for good and he or she had accepted that they’d have to fill in an incomplete tax return and next time they’d leave it to Hnry.
Hnry is an end-to-end financial service for freelancers and contractors.
A-ha. So it was a professional ad campaign after all. A wonderful, fresh-thinking, hugely engaging professional ad campaign.
A hugely engaging campaign created by FCB New Zealand for Hnry.
David Shirley, senior creative, FCB NZ, who created the campaign with his creative partner, stated, “We set out to take one tiny, but relatable pain-point and make it huge – a nationwide manhunt for a piece of paper. It needed to be offbeat and entertaining, so people would join us on the journey. But even we were impressed how much fun people had with it.”
Hnry has made its name as the ally for financial needs from tax returns to invoicing, expenses and payments. The campaign will live on, with more of a product story, but building on the talkability created by The Lost Receipt and showing freelancers and contractors how Hnry can take that pain away.
James Fuller, chief executive officer, Hnry, commented, “With the deadline for tax filings fast approaching, it’s crazy how much time and effort we spend trying to hunt down these little bits of paper. We wanted to inject a bit of fun into what can be a busy and stressful time of year while highlighting an important issue – financial admin can be tricky to get right.”