Is FCB West’s Shine on Klutzes the most creative ad you’ve ever seen? Nope. Is it fun to watch? Without question.
Does it make you remember the product, Clorox Splash-Less Bleach? Think, “that’s great!”? And “Whoa, I’ve done that.”? Yes, yes and yes.
Would you watch it four times in a one-hour TV show? Well, maybe three. (Why do media buyers still do that?)
And did it make you try to remember to add Clorox to your shopping list? Yep.
FCB has done a really great job of making a new packaging idea for an everyday product interesting…and essential.
Creative agency: FCB West
Chief creative officer: Karin Onsager- Birch
Chief Strategy Officer: Simon White
Creative Director: Kelly McCullough
Associate Creative Director: Nancy Strange
VP Account Director: Sara Wallace
Account Supervisor: Paola Cammareri
Senior Broadcast & Content Producer: Charlotte McConnell
Director of Account Planning: Ryan Riley
Group Management Director SVP: Sue Redington