Brazilian Vellas made the spotlight as a director in 2013, when his film, Alma [Soul], which he made with F/Nazca Saatchi & Saatchi for Leica, won five Lions at Cannes, four of them in Craft and one a Gold in Cinematography. He was also applauded in the Saatchi & Saatchi New Director Showcase and the film went on to win seventeen awards, including two D&AD Yellow Pencils, two Gold Clios, five FIAPS, and five El Ojo awards, one of them a Grand Prix.
That Vellas began his career as an art director at DM9DDB and Ogilvy, followed by a motion designer and then animation director, has served him well.
He has just joined Filmgraphics for representation in Australasia, bringing his keen eye for visual effects and post-production with him.
Vellas’ 2017 film, #shutupdeath for Médecins du Monde, also wowed the ad world last year with a Bronze Lion at Cannes and three Ciclope awards, including a silver in Direction.
Vellas likes to tell spectacular, powerful stories, steeped in emotion with a visceral, cinematographic edge.
Late last year, he worked again with F/Nazca Saatchi & Saatchi on striking film for Pinacoteca de Sao Paulo, a film that tells the stories of the struggles of Latin American women through and around their art.
“The lives and works of these artists are overlapped with experiences of the dictatorship, the imprisonment, the exile, torture, violence, censorship and repression, but also with the emergence of a new sensibility,” explained Cecilia Fajardo-Hill, who co-curated the exhibition, for which the film was made.
Vellas has also made commercials for Citroën, Mitsubishi, telco Vivo, Budweiser, AmBev, Remault, Skol, Ford, Fiat, Apple and the inspiring film, I Am The Future, for agency, Africa, and Itaú Bank.