Do you cycle? Then perhaps you’ll cycle for a great cause? The FireFlies Antipodes is calling for riders for its third tour a group of cyclists riding hearts to beat blood cancer from 17 to 23 February 2019.
It’s a gruelling ride. Doing good isn’t always easy. The ride covers approximately 1,000km over six days from Christchurch to Queenstown in New Zealand. Riders, though, carry the spirit and the motto, For Those Who Suffer, We Ride. And the tour aims to raise AUD$100,000 for The Snowdome Foundation, which was co-founded by executive creative director, Grant Rutherford, in 2010 following the loss of his daughter, Chloe, to leukaemia.
The FireFlies Tour was brought to Australia and New Zealand by Wilf Sweetland, chief executive officer and partner of Sweetshop, after he completed the tour across the French Alps from Lake Geneva to the Cannes Lions Advertising Festival in 2013. Riders completed the inaugural tour from Christchurch to Queenstown in February 2015 and in 2017 they cycled the 1,000km+ around Tasmania over seven days.
Sweetland commented, “Fighting for every inch of road is nothing like fighting for every moment of life. That’s why the ride needs to be tough. To date, the FireFlies’ four tours (The FireFlies, The FireFlies West, The FireFlies Antipodes and The FireFlies Patagonia) have raised over AUD3 million globally for those who truly suffer. The support, community and friendships we’ve now grown around this event are extraordinary.
“We are honoured to once again be raising money for The Snowdome Foundation. It’s unlocking new treatments into early phase human clinical trials of next generation drugs and therapies and making hope real for the 11,500 Australians diagnosed every year with Blood Cancers.”
If you would like to be part of the tour – whether you’re a FireFly or a Virgin (haven’t ridden with The FireFlies before) – register your interest by emailing Wilf Sweetland.
Everything you need to know about The FireFlies Antipodes is here.
For corporate sponsorship packages please email Loren Bradley.