It’s that time of year (Cannes Lions, in case you hadn’t noticed) when creative businesses are very keen to show off what they can do to potential clients throughout the world. Brazilian advertising production network, FilmBrazil, has cut through the clutter with a really kooky idea.
With the very creative F/Nazca Saatchi & Saatchi by its side, it has turned the tweets of five top ad creatives into short films to promote Brazilian audiovisual production capabilities.
And on its website, TweetScripts by FilmBrazil, it is asking others to do the same.
Phase two of the campaign will be launched at Cannes Lions, where FilmBrazil will make some films in real time based on tweets from delegates, using the hashtag #TweetScripts.
The TweetScripts so far are:
Inspired by Rei Inamoto of Inamoto & Co.
Inspired by Joe Alexander of The Martin Agency
Inspired by Jeff Goodby of Goodby Silverstein & Partners
Inspired by Colleen DeCourcy of Wieden + Kennedy
Inspired by P.J. Pereira of Pereira & O’Dell
Agency: F/Nazca Saatchi & Saatchi
Chief Creative Officer: Fabio Fernandes
Creative Directors: Pedro Prado & Rodrigo Castellari
Creatives: Murilo Melo & Rafael Freire
Account Supervisors: Saulo Sanchez, Rafael Cappelli, Gabriela Marques, Rafael Franceschini & Rafaela Assunção
Director Of Integrated Production: Juliana Hasegawa
Project Managers: Vivian Mo, Carolina Monti & Bia Andreucci
Production Companies: Academia de Filmes, Bossa Nova Films, Delicatessen, Prodigo Films & Vetor Filmes.
Directors: Fazzio & Espeche, Ale Lucas & André Ignácio, Gustavo Leme, Ale Paschoalini & IÊ
Production Design: Thais Junqueira, Rafael Blas, Karla Salvani & Marilia Franco & Equipe Academia de filmes
Executive Producers: Francesco Civita, Renata Dumont, Alberto Lopes, Paula Moraes e Francisco Puech, Eduardo Tibiriça, Sandra Otho e Pedro Gomes & Marily Raphul
DoPs: Andre Dip, Rhebling Jr., Daniel Belinky, Antonio Brasiliano e Paulo Mancini
Post Production: Tutu Mesquita, André Serra, Clara Morelli & Chiquinho
Editing: Alexandre Boechat, AMC, Leandro Ferrari, Jeff Ferreira, Rafael Mesquiara & Diogo Meyer
Sound: A Voz do Brazil, Comando S, Jamute, Punch & Satélite
Client: Apex-Brasil e APRO (FilmBrazil)Client Approval @ Apex-Brasil: Carlos Villanova, Pricila Caied e Rita de Albuquerque
Client Approval @ Filmbrazil: Alex Mehedff, Francesco Civita, Leyla Fernandes, Ale Lucas, Marianna Souza & Paulo Roberto Schmidt